Train your staff to be the experts when it comes to assisting customers choosing a size for their new ring.
There’s nothing like Jan. 1 to get inspired about the store and what you might be able to achieve.
There are good profits and shop savings to be had from buying gold off the street.
Raise your repair prices for just one week and see how many people say yes.
David Geller says street gold is fine, but don't forget your Quickbooks.
Taking in repairs may be "part of the job" is part of their job," but it's still making you money and building relationships with future customers.
Left to run itself, your shop will descend into chaos. A supervisor can ensure calm reigns, customers are kept happy, and the dollars flow.
Organize your process for repair drop-offs and pick-ups, and your customers, jewelers and bottom line will thank you for it.
Let custom work be your salvation in a tough year, says David Geller.
If a custom-design ‘model' isn't selling, it's costing you, says David Geller.
Turn the satisfied into the enthusiastic, says David Geller.
Don't let rising gold costs affect repairs, says David Geller.
David Geller's tale of two stores highlights the importance of GMROI.
David Geller shares how to sell more and charge more for custom work.
David Geller tells how beer might change the way you pitch repair prices.
David Geller names three professions for which price is not an issue.
Offering guarantees of satisfaction on repair work means more profits, says David Geller.
Scare away repairs, scare away customers, says David Geller.
APPRAISALS Since the holidays I’ve had people coming in to ask me to check if their new jewelry “is the real thing.” Some of the items...
A close inspection of your budget could reveal that you have to sell more stuff to make any profit this year, warns David Geller.
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