David Richardson Archives

Dave Richardson5 years ago

This Simple Thing is Guaranteed to Make a Customer Feel Good

Try to find one specific item to compliment.

Dave Richardson6 years ago

Focus on the Proposal for Greater Success

A smart way to add meaning to the engagement ring purchase.

Dave Richardson6 years ago

Rejection Happens. Forget About It.

WHY IT IS TRUE: The jewelry industry is a place of many remarkable rewards, but also lost sales. Don’t take it personally; just move on. PLAN OF...

Columns6 years ago

Some Couples Like the Steak Before the Sizzle

Why it is true: Some couples are “significantly compliant” buyers if you show them the outcome first. Plan of action: In the selling process, jump to...

Columns6 years ago

People Don’t Want to Buy Anything

Why it is true: People really don’t want to buy anything. If they did, they would just go buy it. Plan of action: Potential customers in...

Dave Richardson6 years ago

Millennials Want The Sizzle Before The Steak

Share romantic stories of engagement ring customers.

Dave Richardson6 years ago

Instead of Listening to Reply, Try Listening to Understand

Why it is true: The biggest communication problem in our lives today is that we only listen to reply instead of listening to understand. Plan of...

Dave Richardson6 years ago

Here’s Why You Should Never, Ever Lie to a Customer

Why it is true: If you get caught lying to a customer, it is not only embarrassing, but you lose credibility and trust with that customer....

Tips and How-To6 years ago

Mistakes Aren’t the End of the World

A mistake handled professionally is a great opportunity to learn. Why it is true: Some mistakes are infinitely more critical than others, but most can be...

Dave Richardson6 years ago

Sales Truth: Clients Love Text Messages

Why it is true: The first thing most people do when waking up in the morning is check their text messages. Plan of action: If you...

Dave Richardson7 years ago

Sales Truths: There is a New Customer In Town

WHY IT IS TRUE: Millennials — those born between 1982 and 2000 — make up the nation’s largest working population. Because they are glued to their...

Dave Richardson7 years ago

Sales Truths: Win By Turning Your Customers Into Heroes

WHY IT IS TRUE: When a guy gets in trouble with his significant other, your job is to help make him a hero again! PLAN OF...

Dave Richardson7 years ago

Sales Truths: Sales Pros Help Customers Solve Genuine Challenges

WHY IT IS TRUE: The only reason anyone buys anything is to resolve a genuine challenge. Whether it is an engagement ring, anniversary, birthday, Valentine’s Day...

Dave Richardson7 years ago

Sales Truths: Let Employees Lead Your Sales Meetings

WHY IT IS TRUE: It’s Saturday morning before your doors are thrown open to the waiting crowds, and salespeople are gathered for your weekly meeting. Many...

Dave Richardson7 years ago

Sales Truths: Challenging Questions Get Qualified Employees

WHY IT IS TRUE: Prospective employees have heard all of the questions in previous interviews and come armed to give well-rehearsed, prepared answers. PLAN OF ACTION:...

Dave Richardson7 years ago

Sales Truths: Salespeople Must Help Drive Traffic To Your Store

WHY IT IS TRUE: For most, if not all salespeople, their livelihood is based on successful ongoing performance in your store. It is one thing to...

Dave Richardson7 years ago

Sales Truths: Winners Keep Up With Current Events

WHY IT IS TRUE: General knowledge of the world shows you are a well-rounded individual. That knowledge enables you to intelligently participate in many conversations. PLAN...

Dave Richardson8 years ago

Have Winners on Your Staff? By All Means, Reward Them!

WHY IT IS TRUE: Winners can be spotted a mile away. Watch them as they enter the store early in the morning with a bounce in...

Dave Richardson8 years ago

Sales Truths: You Never Get a Second Chance To Form a First Impression

WHY IT IS TRUE: Customers have a wealth of choices. It’s not necessarily what you know, or how much you know, but rather who you are...

Dave Richardson8 years ago

Sales Truths: Want To Build Loyalty For Life? Show Your Client You Really Care

WHY IT IS TRUE: Customer wants are not necessarily product/service-specific. Truth be known, many customers really care less about the “jewelry” and more about what the...

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All posts tagged "David Richardson"

This Simple Thing is Guaranteed to Make a Customer Feel Good

Focus on the Proposal for Greater Success

Rejection Happens. Forget About It.

Some Couples Like the Steak Before the Sizzle

People Don’t Want to Buy Anything

Millennials Want The Sizzle Before The Steak

Instead of Listening to Reply, Try Listening to Understand

Here’s Why You Should Never, Ever Lie to a Customer

Mistakes Aren’t the End of the World

Sales Truth: Clients Love Text Messages

Sales Truths: There is a New Customer In Town

Sales Truths: Win By Turning Your Customers Into Heroes

Sales Truths: Sales Pros Help Customers Solve Genuine Challenges

Sales Truths: Let Employees Lead Your Sales Meetings

Sales Truths: Challenging Questions Get Qualified Employees

Sales Truths: Salespeople Must Help Drive Traffic To Your Store

Sales Truths: Winners Keep Up With Current Events

Have Winners on Your Staff? By All Means, Reward Them!

Sales Truths: You Never Get a Second Chance To Form a First Impression

Sales Truths: Want To Build Loyalty For Life? Show Your Client You Really Care

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