Consider both what they're looking for and where they live, says Andrea Hill.
It is encouraging jewelry professionals more than ever, to embrace the digital age.
Don't change your marketing strategy, just your messaging.
Shane O'Neill tells you how to connect with customers, share knowledge and build your brand during the crisis.
Including advice on specific software to use on your website.
Make sure your online set-up is optimized for the new status quo during the COVID-19 pandemic.
Serving your online clients requires a human touch.
Jewelry store owners really need to stop romanticizing Mark Zuckerberg's creation.
If you understand how your marketing is working for you, it’s much easier to make good decisions.
Let's talk about the elephant in the room.
People who listen to them give them their attention in a way that they don’t to other mediums.
Blogging may seem so ten years ago, but it’s critical to online success.
The good news is there are ways to do it affordably.
Jewelers can make online experiences feel a lot more like in-person experiences.
Depending on your objectives, digital marketing now consumes between 40% to 60%+ of most retailers’ marketing budgets.
Once you build momentum over several months, you’ll start to see the fruits.
You have advantages that the online retail giant can never match.
Smart Age Solutions answers more questions about websites and digital advertising.
Millennials want fine jewelry on their terms.
What exactly is SEO?
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