Maybe he or she is already working for you.
The calculation is simpler than you think.
Don't get too focused on immediate ROI.
It's one of the hardest things to do, but immensely powerful if you do it right.
Sales advice from Aleah Arundale.
Don't dismiss the idea out of hand.
Be ready for a new way of thinking.
Don't be shy. Telemarketing can be highly effective.
Sales advice from Aleah Arundale. When a client asks for something you don’t have, there’s a conundrum, says Aleah Arundale of the popular Jewelers Helping Jewelers Facebook...
There's no single message that will sell everyone.
Use it for lead-generation.
The more jargon you use, the more likely you are to alienate customers.
Answer the question 'What's in it for me?'
You may not even know that you're doing it.
Many jewelers have dabbled in every-door direct mail, with varying results. In the video below, marketing specialist Jim Ackerman outlines five considerations for making the most...
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It’s called AIDA. There’s a formula for creating powerful ads, and it’s called AIDA, says marketing specialist Jim Ackerman. It stands for Attention, Interest, Desire, Action. In the...
Sales advice from Aleah Arundale. Selling more jewelry doesn’t have to be complicated. In the video below, Aleah Arundale of the popular Jewelers Helping Jewelers Facebook...
It might be time to ditch the postcards.
Be sure to promote your big day correctly.
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