Sales advice from Aleah Arundale.
Don't dismiss the idea out of hand.
Be ready for a new way of thinking.
Don't be shy. Telemarketing can be highly effective.
Sales advice from Aleah Arundale. When a client asks for something you don’t have, there’s a conundrum, says Aleah Arundale of the popular Jewelers Helping Jewelers Facebook...
There's no single message that will sell everyone.
Use it for lead-generation.
The more jargon you use, the more likely you are to alienate customers.
Answer the question 'What's in it for me?'
You may not even know that you're doing it.
Many jewelers have dabbled in every-door direct mail, with varying results. In the video below, marketing specialist Jim Ackerman outlines five considerations for making the most...
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It’s called AIDA. There’s a formula for creating powerful ads, and it’s called AIDA, says marketing specialist Jim Ackerman. It stands for Attention, Interest, Desire, Action. In the...
Sales advice from Aleah Arundale. Selling more jewelry doesn’t have to be complicated. In the video below, Aleah Arundale of the popular Jewelers Helping Jewelers Facebook...
It might be time to ditch the postcards.
Be sure to promote your big day correctly.
You get the best results with both traditional and digital marketing.
Sales advice from Aleah Arundale. Treated diamonds are one option for customers who want sparkle on a budget. In the video below, Aleah Arundale of the...
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