Jewelers who are executing this critical part of brand identity ... with style.
“We’ve always supported the LGBT community.” Britten and Michelle Wolf, owners of BVW Jewelers in Reno, NV, (tagline, Extraordinary Never Ordinary) have released their second commercial...
It opens possibilities that simply didn’t exist before. This article is an online extra for INSTOREMAG.COM. Imagine if you could put up a billboard on a...
Betteridge, Greenwich, CT OWNERS: Betteridge Family; FOUNDED: 1897; OPENED FEATURED LOCATION: 2015; STORE DESIGN: Gachot Studios; EMPLOYEES: 21+ fulltime; 10 part-time; AREA: 12,000 square feet; TAGLINE:...
THE IDEA Offer Doorbuster Deals Bill Warren, owner of the Gold Mine Fine Jewelry and Gifts in Hudson, NC, has people lining up to get into...
WHEN IT COMES TO the local folks in Chappaqua, NY, Bill and Hillary Clinton are just neighbors. Because the Clintons have supported local businesses since they...
Jewelers Mutual is launching an all-out social-media campaign to encourage jewelry lovers to vote online for their favorite cause among four charities in the U.S. and...
LAS VEGAS — Retailer and author Jack Mitchell was in college in 1958 when his parents, Ed and Norma Mitchell, both 55 at the time, opened...
$100,000 wedding contest builds brand awareness at Ben Bridge Jewelers.
VALENTINE’S DAY ENGAGEMENTS are a welcome tradition for jewelers, of course, that can bring a flurry of post-December sales. At Albert’s Diamond Jewelers, a family-owned company...
Richmond, VA, jewelers band together to help the community.
ASHEVILLE, NC, HAS AN aesthetic that emphasizes hand-made, artisan goods, whether the goods in question are craft beer or fine jewelry. Being in the jewelry business,...
AT HAIG’S OF ROCHESTER, Paul Haig likes to think out of the box when choosing themes for store events. So for his store’s 41st anniversary in...
WITH MORE THAN 130 years in the same building on Bowling Green, KY’s historic square, Morris Jewelry has a rich heritage. Jim and Samantha Steen, who...
COLTON AND MORGAN BARTEL attended an event at a bookstore last summer with London, their 1-year-old son, that was touted as a “Meet & Greet with...
Cathy Calhoun knows how to throw a party.
THE IDEA Borsheims Fine Jewelry and Gifts in Omaha, NE, opened its Borsheims Boutique on Nov. 15, 2013, at the newly revamped Nebraska Crossing Outlets, a...
A captivating ad campaign merges with a charitable initiative.
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