These earthy-to-euphoric pieces prove the best way to move colored stones is to match them to how your customer wants to feel.
Blanco's brooch matching his wife’s earrings may not be a trend yet, but it should be!
A Cartier ad swiped from mom's salon planted a seed for one future jeweler: clients don't buy sparkle — they buy you.
View this post on Instagram A post shared by SWAROVSKI (@swarovski) The sighting: The iconic Julia Roberts attended the 2026 Golden Globes in a sleek black...
The reason is rarely demand. It’s the user experience.
Here’s how record gold prices may affect pricing strategies, margins, and customer demand in 2026.
Fred Mouawad says jewelers can't be successful while telling contradictory stories. His fix: Five "pillars" that can help make the case for natural diamonds stick.
Plus, why "Montana blue" is so much better than "blue."
We asked jewelers to describe their feelings in just three words. For good and for bad, they did not hold back.
A new Brain Squad survey finds a majority of retailers seeing positive business impact — even as they call the product "garbage," "costume jewelry" and "sign...
Fred Mouawad's printable framework for the natural vs. lab conversation.
A “deepfake” influencer tanks a jewelry store’s reputation.
Many comp plans fail because the owner is rewarding the wrong behaviors.
Teddy bears for kids, local beer for adults, in-house craftsmanship — all to build lifelong customers.
Athena started tagging along to the family store. Now she's their most-talked-about ambassador.
Video is how customers shop now. Here's how to get your team comfortable with that reality — in 30 days flat.
February's birthstone literally means "not drunk." Ancient Greeks believed it. Modern jewelers can sell it.
Brain Squad members share unfiltered thoughts on the year behind and the year ahead.
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