The big question: How should technology be changing how jewelry salespeople work?
Why are so many jewelry salespeople still selling the way they always have?
The moral is to wait and watch.
Because sometimes it’s hard to know how your website is faring.
If you’re thinking of SEO as a way to avoid paying for ads, you might have a long road ahead of you.
A solid foundation to reach both old and new clients needs these three supports.
Trust is everything.
Shane O'Neill tells you how to connect with customers, share knowledge and build your brand during the crisis.
Jewelry store owners really need to stop romanticizing Mark Zuckerberg's creation.
If you understand how your marketing is working for you, it’s much easier to make good decisions.
Let's talk about the elephant in the room.
People who listen to them give them their attention in a way that they don’t to other mediums.
Jewelers can make online experiences feel a lot more like in-person experiences.
Depending on your objectives, digital marketing now consumes between 40% to 60%+ of most retailers’ marketing budgets.
Once you build momentum over several months, you’ll start to see the fruits.
You have advantages that the online retail giant can never match.
Don’t let this happen to you.
Millennials want fine jewelry on their terms.
What exactly is SEO?
Throw away the excuses and renew your perspective.
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