Many are lowering their sales expectations, INSTORE found in its second 2018 Holiday Season Mini Survey.
Here's what our brain squad found to be the most effective holiday sales strategies.
Quick and easy improvements go a long way at this time of year.
Warm conversation and delicious food and drink make the season jolly for customers and staff alike.
The overriding sentiment is one of optimism.
Everybody has to find a way to release the pressure somehow.
Use these direct mail pieces as inspiration to create your own attention-getting holiday promotions.
This offbeat idea could give your gift cards a big boost.
Overall retail growth will be nearly 5%.
Connect with clients through reassurance, friendliness and genuine questions.
Don't let these 'sales-making questions' trip you up.
Detailed dossiers on how to ID them and to ensure they leave with a bag from your store.
Taking care of the small things during your busy season can yield big results.
In touch with their inner elves, jewelers dress the part for fun and profit.
“It adds a great element of fun."
To deliver an unforgettable holiday experience, you have to be on top of your sales game.
The Apple Watch in particular could have an impact.
Do these things to super-charge your performance in the busy season ahead.
See the results of our latest Holiday Season Mini-Survey. The verdict is in: It was a surprisingly merry holiday season for most jewelers, thanks often to...
They’re not shy about expressing gratitude. It’s easy to complain about the ups and downs of business and life, and sometimes it’s therapeutic. But jewelers know...
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