INSTORE April '18 Archives

Tools and Services6 years ago

Stuller’s Newest Catalogs … and More Service News for April

Industry giant helps you stay ready for those prospective brides and grooms.

Columns6 years ago

Digital is the Future; But Traditional Media Brings Clients Today

Recently, I was on the phone with a jewelry event organizer who said, “We want to stay on the cutting edge of social media and digital...

Woulda Coulda Shoulda6 years ago

What You Wish You’d Said to the Customer Who Asked If They Could Trust You

“How do I know you’re not going to say you had a 1-carat D VS1 diamond when you pick it up?” To the customer who asked,...

True Tales6 years ago

Turns Out the Client Robbed Herself … But We Still Got the Blame, Says Jeweler

"We were told how rude we were."

Line Time6 years ago

Here’s How You Ask the Client to Buy as a Favor to You

It’s a fun way to share your enthusiasm for new jewelry.

Dave Richardson6 years ago

How to Tell By Your Customer’s Eyes Whether They Want to Buy or Not

Dilated is good; constricted is not.

Ask INSTORE6 years ago

How Can You Handle When a Team Member Starts His Own Business? This and Other ‘Ask INSTORE’ Responses

Don't worry about rivals. Put your energy into improving your own business.

America's Coolest Stores6 years ago

Siblings Transform Eyesore into Jewelry Store and Become Hometown Heroes

Northern Michigan store reflects its environment with rustic elegance.

Real Deal6 years ago

When an Employee Backtracks on Leaving Her Job, the Owner Finds Himself Overstaffed. What Would You Do?

What can the owner do when he has two employees but only one position?

Brand Portfolio6 years ago

How a Big Advertising Spend is Producing Big Results for New Jeweler

Last year, after reaching $1 million in revenue, Jennifer Farnes was recognized as owning one of the fastest-growing businesses in Colorado. Her growth has averaged 32...

Buzz Session6 years ago

Would You Still Enter the Trade If You Were Now a Young Entrepreneur?

Would they do it all again if they had the chance? Jewelers answer the big question.

Do You Or Don't You?6 years ago

Here’s What Your Fellow Jewelers Say About Whether or Not to Be the Public Face of Your Store

Jewelers evenly split on whether to put themselves out front in promotions, or to stay in the background.

Manager's To Do6 years ago

3 Marketing Tips and More Manager’s Advice for April

Apr. 2-7 TRAINING Hold a mini-conference right in your own office. Assign each staff member a topic for a 5- to 10-minute presentation. Extra team-building points...

INSTORE6 years ago

Reader Thoughts on “Road Warriors” and Other Letters from March

On “Road Warriors” I am a road rep for the last 30-plus years. One issue I have is the lack of voice for salesmen in all...

Editor's Note6 years ago

When Wholesalers Sell Direct Online, They Better Be Ready for the Consequences

With wholesalers selling direct to consumers online, what does the future hold for brick-and-mortar retailers?

David Brown6 years ago

Understanding These Three Key Factors Will Save Your Business from an Early Grave

It’s no time to be complacent.

Best of The Best6 years ago

Jeweler Thought This Was a Terrible Idea … But Look How It Worked Out

Scrap jewelry turns into treasure trove.

David Geller6 years ago

Here’s How Shop Expert David Geller Figures Repair Pricing

Remember: No matter what you charge, you’ll have a 90 percent closing ratio.

Jewelry Pro Gear6 years ago

From Pink Diamond Phone Cases to the Ultimate Earring Problem Solver, Here’s April’s Jewelry Pro Gear

Popular phone cases arrive in a sweet new hue.

Products6 years ago

Hearts on Fire Takes Top Spot in Hot Brands for February

Lashbrook was a huge hit for us this month! We ordered 30 bands … wedding season must be around the corner. Erica Lorenz, Michael & Sons,...

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