Ready to expand your horizons? No matter what you consider your traditional market to be, it’s easier than ever before to reach beyond geographic boundaries and...
You want to spend what on her 25th anniversary present? And that new 911 Turbo Carrera in the parking lot was how much? To the man...
It’s so easy, but like my father always said, “When in doubt, tell the truth.” Clients want you to guide them. Don’t be afraid to give...
Industry giant launches international publication for its customers.
Make yourself a solution-oriented partner to the customer.
Am I Okay? Something I wish I could wrap my brain around more is finding a barometer for how we are doing as a company. Sure,...
The check never cleared.
Try this exercise to improve your staff's self-presentation.
Instead of having a jewelry designer come in and do a trunk show, have it last a week or even more and call it a “residency,”...
We have a choice, folks — we can all agree that the pool of bench folks is shrinking, wring our hands and say “something has to...
Remember that stress isn't necessarily a bad thing.
See what the Brain Squad says about taking time off.
Jewelers share the different meanings of their chosen paths.
How to offer — and not offer — customer service was one of the lessons.
They can derail any sale if you’re not careful.
When I first opened my jewelry store nearly a quarter of a century ago, I labored under the delusion that “if I build it, they will...
The selling price, and ultimately the margin and profit you make from a piece of jewelry, can be a cause of angst for many jewelers. Bottom...
July 2-8 MERCHANDISING Move your birthstone display to a more prominent spot to remind your clients of this fun tradition. This should become a periodic exercise...
Should he report the theft to the police and risk losing an important friendship?
The bridal market is great. The brides have come back to the basics with Imperial Pearl strands in traditional white and colors. Yes, pearls are back...
Advertisement
INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.)