She hates the concept of birthstones because they limit people's creativity.
Impromptu decision to open a business builds a community of artists.
Store greeters set shoppers at ease and serve as brand ambassadors.
These jewelers tell a social-media story with personality and gorgeous images.
From flash incentives to whiskey tastings, jewelry retailers share their most successful sales schemes.
Free opportunities abound for boosting your business, but potential pitfalls await the unwary.
Business transcends its hotel-boutique roots with a reputation for approachability.
WE’RE STILL POLISHING the crowns of this year’s America’s Coolest Stores Contest winners that our panel of expert judges decided on and can’t reveal them just...
“I plan the event as if it were a wedding, not just another store event.”
INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.)