But it wasn't a type of product they wanted to carry ... for good reason.
Customers crave transparency ... and these jewelers give it to them.
An omni-channel business plan includes a large selection of loose diamonds.
See what more than 30 of our former honorees are doing today.
Selling bridal today requires more than just a dedicated showcase.
These 10 stores will be featured over the next year in INSTORE.
More jewelers are showing their creativity in building customized experiences for engagement-ring shoppers.
Here’s how to stay in touch with your best customers.
Few features can give a jewelry store a homier feel more quickly than a fireplace.
Friends and clients are one and the same in this tight knit community.
Check out our gallery of some of the country's furriest jewelry store staff!
Marketing campaigns focus on custom design.
Exhibitions add a layer of customer experience.
The deputy was turned away from a store because he was carrying a gun.
He was trying to pick up an engagement ring he'd bought.
Old-fashioned clienteling is taken to new heights.
It’s been the most harrowing time of her life. In INSTORE’s October My Life page, Barb Grob, owner of Key West Local Luxe, shared with readers...
He faces 18 counts.
Lessons from a controversial billboard. Eva-Michelle Spicer of Spicer Greene Jewelers in Asheville, NC, wasn’t trying to cause a stir when she put up her now-famous...
Some felt it sent the wrong message. The owners of Spicer Greene Jewelers in Asheville, NC, were trying to be playful with their new billboard, but...
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