The focus is on making connections.
The focus is on the customer experience.
Few features can give a jewelry store a homier feel more quickly than a fireplace.
Jacob Wosinski specializes in one-of-a-kind works of wearable art.
Customers crave transparency.
But it wasn't a type of product they wanted to carry ... for good reason.
Customers crave transparency ... and these jewelers give it to them.
An omni-channel business plan includes a large selection of loose diamonds.
See what more than 30 of our former honorees are doing today.
Selling bridal today requires more than just a dedicated showcase.
These 10 stores will be featured over the next year in INSTORE.
More jewelers are showing their creativity in building customized experiences for engagement-ring shoppers.
Here’s how to stay in touch with your best customers.
Friends and clients are one and the same in this tight knit community.
Check out our gallery of some of the country's furriest jewelry store staff!
Marketing campaigns focus on custom design.
Exhibitions add a layer of customer experience.
The deputy was turned away from a store because he was carrying a gun.
He was trying to pick up an engagement ring he'd bought.
Old-fashioned clienteling is taken to new heights.
INSTORE helps you become a better jeweler
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