More jewelers are showing their creativity in building customized experiences for engagement-ring shoppers.
Here’s how to stay in touch with your best customers.
Friends and clients are one and the same in this tight knit community.
Check out our gallery of some of the country's furriest jewelry store staff!
Marketing campaigns focus on custom design.
Exhibitions add a layer of customer experience.
The deputy was turned away from a store because he was carrying a gun.
He was trying to pick up an engagement ring he'd bought.
Old-fashioned clienteling is taken to new heights.
It’s been the most harrowing time of her life. In INSTORE’s October My Life page, Barb Grob, owner of Key West Local Luxe, shared with readers...
He faces 18 counts.
Lessons from a controversial billboard. Eva-Michelle Spicer of Spicer Greene Jewelers in Asheville, NC, wasn’t trying to cause a stir when she put up her now-famous...
Some felt it sent the wrong message. The owners of Spicer Greene Jewelers in Asheville, NC, were trying to be playful with their new billboard, but...
From flash incentives to whiskey tastings, jewelry retailers share their most successful sales schemes.
Former mayor buys into importance of store events while spearheading downtown revitalization.
The store has been in business for 30 years.
THE IDEA Offer Doorbuster Deals Bill Warren, owner of the Gold Mine Fine Jewelry and Gifts in Hudson, NC, has people lining up to get into...
INSTORE extends its congratulations to 10 honorable mentions in the America’s Coolest Stores Contest. Look out for full-length Cool Stores feature stories on these impressive jewelers...
Follow these steps to turn your raw recruit into a super jewelry seller.
England's Crown Jewels, Picassos in Paris, even outer space ... hear the dream adventures of your peers.
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