They’re both important, but they’re not the same thing.
Embrace the roles of chief visionary officer and chief marketing officer.
It’s time to form new patterns in order to not only survive, but thrive.
Shed the ways of the past and take your business to a higher level.
It's possible to make it happen every year.
"Offer" isn't spelled D-I-S-C-O-U-N-T.
Set conditions in your offers to create a sense of urgency.
Limited-quantity special offers can do more than build short-term traffic.
It starts with thinking like a customer.
Do you have a formal system in place?
Take a stand and make some noise about it.
Cheaper is not always better.
Sometimes it pays to branch out.
This is not an area to pinch pennies.
Certain items are much more likely than others to be effective.
Jim explains how to pull it all together when you're setting up a digital marketing plan.
More copy yields better results.
It's time to build a strong relationship.
Establish a relationship and nurture it over time.
Very few people are using them.
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