"Offer" isn't spelled D-I-S-C-O-U-N-T.
Set conditions in your offers to create a sense of urgency.
Limited-quantity special offers can do more than build short-term traffic.
It starts with thinking like a customer.
Do you have a formal system in place?
Take a stand and make some noise about it.
Cheaper is not always better.
Sometimes it pays to branch out.
This is not an area to pinch pennies.
Certain items are much more likely than others to be effective.
Jim explains how to pull it all together when you're setting up a digital marketing plan.
More copy yields better results.
It's time to build a strong relationship.
Establish a relationship and nurture it over time.
Very few people are using them.
And what to do about it.
Read to learn how you can increase response rates, sales and profits from email marketing.
This offbeat idea could give your gift cards a big boost.
Jewelry shows are no longer an indispensable way to purchase merchandise, even though one can make the case they still provide the best hands-on and comparative...
You’ll never need to be afraid of marketing again, Jim Ackerman explains. For two days, you and your selling staff can immerse yourself in sales and...
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