Very few people are using them.
And what to do about it.
Read to learn how you can increase response rates, sales and profits from email marketing.
This offbeat idea could give your gift cards a big boost.
Jewelry shows are no longer an indispensable way to purchase merchandise, even though one can make the case they still provide the best hands-on and comparative...
You’ll never need to be afraid of marketing again, Jim Ackerman explains. For two days, you and your selling staff can immerse yourself in sales and...
The calculation is simpler than you think.
Don't get too focused on immediate ROI.
It's one of the hardest things to do, but immensely powerful if you do it right.
One simple step could make your marketing more effective.
Don't be shy. Telemarketing can be highly effective.
There's no single message that will sell everyone.
It’s planning a second webinar. SALT LAKE CITY – Ascend Marketing, the company behind www.jewelersmarketinggems.com, a website providing turnkey marketing programs for jewelers, has seen a...
Use it for lead-generation.
(PRESS RELEASE) SALT LAKE CITY, UT – Ascend Marketing, the company behind www.jewelersmarketinggems.com, a website providing turnkey marketing programs for jewelers, has announced plans to create...
Recently, I was on the phone with a jewelry event organizer who said, “We want to stay on the cutting edge of social media and digital...
Many jewelers have dabbled in every-door direct mail, with varying results. In the video below, marketing specialist Jim Ackerman outlines five considerations for making the most...
It’s called AIDA. There’s a formula for creating powerful ads, and it’s called AIDA, says marketing specialist Jim Ackerman. It stands for Attention, Interest, Desire, Action. In the...
It might be time to ditch the postcards.
Be sure to promote your big day correctly.
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