The 30/5 Rule At the typical jeweler, VIP customers account for 30 percent of sales while making up just 5 percent of the client base (INSTORE...
In-Store Yoga The holidays inevitably mean long, posture-busting hours in the store. Spectrum Art & Jewelry in Wilmington, NC, responds to the challenge by turning the...
SALES FLOORYour Home as a Fortress The spate of home invasions targeting jewelers last year highlighted the domestic threat to people in the industry. If someone...
SALES FLOOR The Safe Option Got a clueless guy looking to buy a gift for a girl he doesn’t know that well? Suggest a bracelet or...
Harmony Thomas found her calling while working in a jewelry store in her hometown of Sisters, OR, (population 2,071) when she was just 17. From the...
How do you display loose gemstones securely and attractively? Let’s start with security. Every store’s circumstances are different, but placing loose stones in small trays of...
managementPlan Ahead For Your Online Hereafter The idea of living on in perpetuity in digital form has some appeal, but it’s actually a headache for your...
MARKETINGGuest Services Hotels are a great source of potential customers. Whether guests are honeymooners, corporate warriors thinking of their wives back home or couples on vacation,...
GENERALService for Servicemen Here’s another example of the gold that can be sifted from Google Analytics data. H.L. Gross & Bro. Jewelers of Garden City, NY,...
Think Fast Read but a few pages of Daniel Kahneman’s Thinking, Fast and Slow and you’ll start to question a lot of the decisions you’ve made...
MARKETINGGown Display Here’s a great way to frame a new collection of wedding rings, whether for your website, Facebook page or a Pinterest board — in...
You may have heard of Parkinson’s Law — “Work expands so as to fill the time available for its completion.” The law was first noted by one Cyril...
One of the questions I hear most often from retailers is, “What have you learned as a result of seeing so many stores and talking to...
MARKETINGHeads I Win, Tails I Win Pre-season training for football will start soon at high schools around the country. Get down to the coach’s office to...
SALES FLOORHorrible Bosses A study done by Georgetown University’s McDonough School of Business found that one in four workers admitted being uncivil to customers or colleagues...
SALESSmall Things The late great Woody Justice once told us how he struck up what was to become an important relationship with an Indian diamond supplier...
OPERATIONSTurn It Off Define clear stopping points at the end of the day, so when you’re with your family and friends, you’re really with them, advises...
How to build excitement, getting better use of wall cases, “Bill Belichick staffing”, and more.
How to get rid of those low-quality gold scrap diamonds, plus creating change that sticks and more.
SHOPRepair Diamonds The rising prices of diamonds is making this a good time to promote your diamond repair work. “There’s a lot of repair work now,”...
Advertisement
INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.)
