Why impose an outside definition of success?
You get the best results with both traditional and digital marketing.
The older, the better, says Gene.
It's easy to learn valuable information while you go about your daily business.
When a jeweler acts according to her conscience, she is sued for breach of confidentiality.
But does he understand what 'vacation' means?
Jan. 1-6 MARKETING Here it is, your second bite at the Christmas cake, a.k.a. gift-card-redemption season. Ensure you’re stocked with fast sellers and good coffee, and...
THERE’S NO QUALITATIVE way to grade tips. What works at one store, may prove ineffective at another. What represents a fresh approach in one market, may...
Because you can't just scream at them, "There's no time left to think!"
“Change I must, or die I will," says store-owner Steve Boudreau.
Wait a minute … does he ever actually close any sales?
Here’s what readers are saying so far.
Jimmy DeGroot talks about getting ready for the season.
Two-thirds of jewelers still just wing it.
At some point, you’ll likely sell your business. Whether it’s to a family member, a staffer or someone else on the open market, your business needs...
JEWELERS COULDN’T OPERATE without the wider protection offered by police officers. In recognition of this, Woolard’s Custom Jewelers in Burleson, TX, replaces officers’ watch batteries for...
This guy just doesn't get it.
Jimmy DeGroot talks about making your business memorable.
He isn't taking an organized tack at all.
Jimmy DeGroot discusses learning from your team.
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