Oct 1-7 SALES “We cured the bad habit of saying ‘no problem,’” says Scott Chalmers of Chalmers Jewelers, Middleton, WI. “If you’re caught saying ‘no problem,’...
Sept. 3-9 DISPLAYS Labor Day marks the unofficial end of summer — it’s time to change up your window displays to give them more of a...
Jul. 30 — Aug. 5 MARKETING A girl’s first day of high school might just be the occasion for Dad to get her a “grown-up” piece...
July 2-8 MERCHANDISING Move your birthstone display to a more prominent spot to remind your clients of this fun tradition. This should become a periodic exercise...
June 3-9 LEARNING If you’re in Vegas for the JCK shows, take in as many educational shows as you can with a goal to kick some...
Apr. 30-May 6 WEBSITE Is the information in your “About Us” section purely factual, or are you using stories to help illustrate who you are? As...
Apr. 2-7 TRAINING Hold a mini-conference right in your own office. Assign each staff member a topic for a 5- to 10-minute presentation. Extra team-building points...
Jan. 29-Feb. 3 ONLINE Call a friend and tell them to go to your website and see how quickly they can find your business hours. Less...
Jan. 1-6 MARKETING Here it is, your second bite at the Christmas cake, a.k.a. gift-card-redemption season. Ensure you’re stocked with fast sellers and good coffee, and...
Dec. 4-9 EXPERIENCE When the holidays are at their most hectic, a bathroom can offer a welcome refuge. Get your restroom in the holiday mood with...
Oct 30-Nov 4 VIP SERVICES Fancy your fashion chops? Offer a personal styling service to clients. Simply invite your best customers to come in with the...
Oct. 2-7 EVENTS Plan a holiday event for early November. Not only do you avoid clashes with your customers’ work parties and family gatherings, but an...
Sep. 4-9 PUBLIC RELATIONS Dust off your four Cs speech, update your fashion-trends analysis and volunteer to be the voice of the small business community. There...
July 31-Aug. 5 DISPLAY Add some color to your display cases. If all you see is a sea of white fixtures with a bit of sparkle,...
July 3-8 MARKETING Invite any and all customers to bring their diamond ring in for a free professional cleaning. What’s the investment cost? Time and cleaner....
Week 1 June 5-10 STAFF If you’re at the Vegas shows, phone your local pizzeria and order a couple of deluxe 14-inchers for your staff back in...
Week 1May 1-6 OPERATIONS Step outside your store. Through your windows assess the visuals and displays, but mostly watch some customer-associate interactions. It’s amazing how much...
Week 1 April 3-8 INVENTORY It’s a new quarter, time to shake things up. Opt for trendy colors in showcases that can be changed with the seasons...
WEEK 1 Jan. 30-Feb. 4 PUBLIC RELATIONS Send a press release to local media outlets offering them a story with your top 10 gift ideas for Valentine’s...
Week 1 Jan. 2-7 Sales Call up disappointed customers who didn’t get their wish-list items and offer them the piece (especially if it’s an item that...
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