The firm is expanding its services. (Press Release) NEW YORK — Brand communications, marketing and public relations agency Luxury Brand Group announces the appointments of Amanda...
July 31-Aug. 5 DISPLAY Add some color to your display cases. If all you see is a sea of white fixtures with a bit of sparkle,...
July 3-8 MARKETING Invite any and all customers to bring their diamond ring in for a free professional cleaning. What’s the investment cost? Time and cleaner....
LAS VEGAS — The Diamond Producers Association has announced a 2017 marketing investment of $57 million. The total more than quadruples last year’s budget, the group...
It’s ‘hitting outstanding metrics.’ (Press Release) NEW YORK – The Diamond Empowerment Fund’s efforts to communicate a positive narrative surrounding diamonds to consumers are achieving a...
Week 1 June 5-10 STAFF If you’re at the Vegas shows, phone your local pizzeria and order a couple of deluxe 14-inchers for your staff back in...
Here's one advertising format that offers jewelry retailers larger-than-life bragging rights.
Couple's joy over winning a prize inspired an additional special gesture.
They’re offering the ‘Ack the Deck’ boot camp. (Press Release) SALT LAKE CITY, UT – Jewelry industry consultant/sales trainer Shane Decker and jeweler marketing coach Jim...
Week 1May 1-6 OPERATIONS Step outside your store. Through your windows assess the visuals and displays, but mostly watch some customer-associate interactions. It’s amazing how much...
Lessons from a controversial billboard. Eva-Michelle Spicer of Spicer Greene Jewelers in Asheville, NC, wasn’t trying to cause a stir when she put up her now-famous...
“Winners become charm ambassadors.” (Press Release) Williamsville, NY — Rembrandt Charms announces the return of the “Story of Your Life Contest,” a monthly contest that invites consumers...
Handing out a gift — or a bag full of gifts — with the purchase of bridal jewelry can be a great way to built long-term relationships with...
Some felt it sent the wrong message. The owners of Spicer Greene Jewelers in Asheville, NC, were trying to be playful with their new billboard, but...
It encourages women to be true to themselves. (Press Release) BALTIMORE, MD – In celebration of the Spring/Summer 2017 collection, Pandora is launching “DO,” a new...
Rick Antona of Uptown Diamond in Houston once organized “The World’s Most Expensive Easter Egg Hunt” — a Facebook-driven scramble for a gold-hinged egg with a...
Week 1 April 3-8 INVENTORY It’s a new quarter, time to shake things up. Opt for trendy colors in showcases that can be changed with the seasons...
Add Some “Oops!” Doing a PowerPoint or other computer presentation for a custom design client? Break the ice by “accidentally” dropping an incorrect slide into your...
You may view Blue Nile with the sort of passionate disdain the Irish reserve for the English national soccer team, but that doesn’t mean you can’t...
WEEK 1Feb. 27-Mar. 4 SEO It’s a good idea to see how your store rates when someone says, “Siri, where can I get my ring repaired?”...
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