MARKETINGGuest Services Hotels are a great source of potential customers. Whether guests are honeymooners, corporate warriors thinking of their wives back home or couples on vacation,...
GENERALService for Servicemen Here’s another example of the gold that can be sifted from Google Analytics data. H.L. Gross & Bro. Jewelers of Garden City, NY,...
MARKETINGGown Display Here’s a great way to frame a new collection of wedding rings, whether for your website, Facebook page or a Pinterest board — in...
MARKETINGHeads I Win, Tails I Win Pre-season training for football will start soon at high schools around the country. Get down to the coach’s office to...
GENERALShine a Light Ever dropped a diamond in the workshop and then gone through the maddening frustration of not being able to find it? Slam no...
SALES FLOORHorrible Bosses A study done by Georgetown University’s McDonough School of Business found that one in four workers admitted being uncivil to customers or colleagues...
Use new media to pull in your customers, not push your message to them.
Remember, those who are interesting get noticed. And those who get noticed get remembered.
Entrants were asked to create a wearable symbol of what they love about New Jersey.
A “Hi Tech Holiday” promo gets customers in the door ... at a price.
One jeweler tries a promotion suggested in INSTORE that featured the "King of Rock n' Roll".
MARKDOWN MADNESSSell First Things may be tough, but don’t be so fast on the discount drawer. Retail consultant Rick Segal says he was in an airport...
Plus, one key security mistake jewelers too often make.
Your customers’ mental state is everything, so don't use them in your bathroom.
Target thos newly promoted workers and recent retirees.
Make shopping fun!
Check out Apple's secret.
Plus, who to hire for the summer.
Plus, hold your own lottery!
Get a cat!
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