Most people assume selling an LGBT couple their engagement or wedding jewelry is different from selling to a heterosexual couple. However, in my experience, it is...
It's time to get your holiday event in gear.
Week 1 / OCT. 3-8 Clienteling Review customer lists for the holidays. Plan a delivery of something special — flowers, bath soaps, homemade jam — to...
How to turn your store into a wedding-client magnet in the era of instant gratification.
Yes, I Do 26% ➤ I advertise on several LGBT websites and have had great results from doing so. I have received a few calls to...
Marketing engagement rings to gay couples shows a spirit of inclusivity. Most people assume selling an LGBT couple their engagement or wedding jewelry is different from...
Margins on diamonds have shrunk. So what else is new? Margins on custom design work have always generated better returns. Another great thing about selling a...
You need to take notice of the extreme power of 34 cents. This is what every jeweler should be doing. We did it in our store...
Stop grumbling about your competition. Instead, take what they teach you and make yourself better. The nature of business is competition. There can be collaboration –...
Often it’s the message and not the medium that is the problem.
In-house marketing allows for flexibility as well as consistency.
Social media and other forms of online marketing are often a thorn in the paw of many small businesses, most of which are already stretched thin...
Independent jewelers increasingly accept the fact that digital marketing is here to stay. But our Brain Squad survey results suggest there are holdouts in jewelry retail...
REAL-LIFE NETWORKING is a good place to hunt down elusive people, who for some reason have never had the good sense to just appear magically at...
THE BENEFITS OF humor as a way to enhance creativity, elevate collegiality and boost morale in the workplace are well known. Yet most managers are wary...
Big-Ticket Risks Red flag: A shopper who asks to see the most expensive item in the store. The Jewelers Security Alliance recommend establishing a price threshold...
Instant Tradition Don’t like the idea of a Christmas tree being cut down every year to support your seasonal decorations? Plant your own. Don’t have the...
Customer Preservation Nothing quite says the personal touch like home cooking. Valerie Jean Fairchild, owner of Fairchild and Co. in Santa Fe, NM, stays in touch...
Are Your KPIs Helping or Hurting? It’s pretty much impossible to manage a business without key performance indicators (KPIs). You need do to be sure, however,...
Edmund T. Ahee Jewelers adapts to big change while safeguarding its traditions.
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