UNLESS YOU RARELY WATCH TV, never step foot in a retail store beyond your own anymore, or live in a cave or under a rock, you’ve...
Good Things in a Jar Forget grandiose New Year’s resolutions. Instead, take one small step to a more fulfilling, positive and memorable life with a “Good...
In-Store Yoga The holidays inevitably mean long, posture-busting hours in the store. Spectrum Art & Jewelry in Wilmington, NC, responds to the challenge by turning the...
Owner John Carter works to make esteemed local brand more fun and inclusive.
MARKETING Mingle Digitally Supermarket News reported recently on wine departments doing dinners and other educational events via Skype with wellknown vintners and chefs. So, the next...
managementPlan Ahead For Your Online Hereafter The idea of living on in perpetuity in digital form has some appeal, but it’s actually a headache for your...
MARKETINGGuest Services Hotels are a great source of potential customers. Whether guests are honeymooners, corporate warriors thinking of their wives back home or couples on vacation,...
GENERALService for Servicemen Here’s another example of the gold that can be sifted from Google Analytics data. H.L. Gross & Bro. Jewelers of Garden City, NY,...
MARKETINGGown Display Here’s a great way to frame a new collection of wedding rings, whether for your website, Facebook page or a Pinterest board — in...
MARKETINGHeads I Win, Tails I Win Pre-season training for football will start soon at high schools around the country. Get down to the coach’s office to...
GENERALShine a Light Ever dropped a diamond in the workshop and then gone through the maddening frustration of not being able to find it? Slam no...
SALES FLOORHorrible Bosses A study done by Georgetown University’s McDonough School of Business found that one in four workers admitted being uncivil to customers or colleagues...
Use new media to pull in your customers, not push your message to them.
Remember, those who are interesting get noticed. And those who get noticed get remembered.
Entrants were asked to create a wearable symbol of what they love about New Jersey.
A “Hi Tech Holiday” promo gets customers in the door ... at a price.
One jeweler tries a promotion suggested in INSTORE that featured the "King of Rock n' Roll".
MARKDOWN MADNESSSell First Things may be tough, but don’t be so fast on the discount drawer. Retail consultant Rick Segal says he was in an airport...
Plus, one key security mistake jewelers too often make.
Your customers’ mental state is everything, so don't use them in your bathroom.
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