Millennials Archives

Shane Decker1 month ago

10 Action Items to Sell More Diamond Engagement Rings to Millennials

Here’s how to connect with the most educated group of shoppers the jewelry industry has ever seen.

Ask INSTORE6 years ago

How to Find Good Employees, Reward Customers and Answer Phones — Plus More Reader Questions

There are no shortcuts made to quickly fill a staff gap.

Press Releases7 years ago

Eternitymark Rolls Out Branded Diamonds Geared Toward Price-Conscious Millennials

Engagement rings start at $995. (Press Release) MIAMI, FL — As the next generation of diamond shoppers enters the marketplace, the diamond industry is experiencing a...

Columns7 years ago

You Might Be Getting It All Wrong with Your Millennial Employees

Motivating young workers is easier than you think.

Headlines7 years ago

For Millennials, Brick-and-Mortar Retail Still Rules

Most still do their shopping offline. NEW YORK — Despite their reputation for being fixated on technology, 53 percent of millennials make most of their purchases...

Columns7 years ago

Rapaport: Take Millennials Seriously When They Tell You What They Want

They want to have a say. So let them. Martin Rapaport focused on the rapid pace of disruptive change during his annual Rapaport Breakfast at the...

Do You Or Don't You?7 years ago

Most Jewelers Still Not Designing Their Stores to Appeal to Younger Jewelry Buyers

This month’s question: Does your store have any physical features that are specifically designed to appeal to younger jewelry buyers such as millennials? Yes: 39% We have...

Headlines7 years ago

Here’s the Millennial Engagement Ring Trend Everyone Is Talking About

Are old traditions losing their sparkle? A spate of articles this month touted a new trend for millennials buying engagement rings. They’re going for color. Refinery...

Columns8 years ago

6 Keys for Building a Millennial-Friendly Showroom

Engaging the senses and creating an experience can help you capitalize on millennial shoppers You’ve heard a lot about millennials, but do you know what kind...

Headlines8 years ago

Diamonds Don’t Have to Mean What You Think They Mean

And for these consumers, they don’t. North American jewelers are used to associating diamonds with love and romance, but in China, that relationship doesn’t always hold...

Headlines8 years ago

There’s a Major New Trend in Online Diamond Retail

Millennials are changing the equation.

David Geller8 years ago

Here’s a New Book Every Jewelry Store Owner Should Read

A few weeks ago, I read a book every jewelry store owner should read: Retail Revival by Doug Stephens. It’s about today’s customer, millennials (who outnumber...

Shane Decker9 years ago

21 Thoughts to Help You Solve the Mystery of Selling to Millennials

Compliments, company benefits and a relationship-building approach work with these young customers.

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All posts tagged "Millennials"