The new program will offer co-op marketing opportunities, turn-key digital content solutions and educational resources.
$1,000,000 in diamond credit will be dedicated to BIPOC designers .
They're 'the most highly desired and tangible luxury good.'
These jewelry styles will be promoted by social media and ad campaign beginning in late October
The council has launched a global marketing campaign.
Plus a new kids-focused initiative by Gem Legacy.
Gabrielle Grazi worked 7 years with Signet Jewelers.
Advertisement
INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.)
