A solid foundation to reach both old and new clients needs these three supports.
Consider both what they're looking for and where they live, says Andrea Hill.
Virtual selling can be quick and easy.
These are services that they simply can't offer ... but you can.
Serving your online clients requires a human touch.
Beam back Facebook Live posts from your next trade show.
Building an online presence is a must.
Let's talk about the elephant in the room.
And here's a key scheduling tip for your holiday email marketing.
Visual marketing can raise the shareability of your messages on social media.
Get ready to turn the ship around.
It's time to reflect on Q4 2018.
In a previous article, we discussed 5 Free Tools From Google To Further Your Marketing. Google Analytics is quite possibly the most important tool in that...
Before you start digital marketing, you really should do this.
(press release) Think consumers must come to the store for a try-before-you-buy experience? Think again. Today’s online consumer increasingly requires video and in-app communication as a...
70 jewelry and watch brands were evaluated. Tiffany & Co. and Cartier ranked at “genius” level for digital competence in a new analysis by research and business...
Dec. 4-9 EXPERIENCE When the holidays are at their most hectic, a bathroom can offer a welcome refuge. Get your restroom in the holiday mood with...
Oct 30-Nov 4 VIP SERVICES Fancy your fashion chops? Offer a personal styling service to clients. Simply invite your best customers to come in with the...
We want to be dog-friendly but huge dogs are popular around here; we’re talking 6-foot long Great Danes and 220-lb. mastiffs. We’d recommend taking a lead...
A reviewer wondered: ‘What retail shop closes at 2 on a Saturday?!?!?!’ Matthew Phillips has tried various store hours over the years in an effort to...
INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)