Lab-grown diamonds and custom design continue to be hot.
The response was motivated because the decision perpetuates a false narrative to consumers that lab grown diamonds are more ethical purchase than natural diamonds.
It's launching Pandora Brilliance.
They also report on what jewelry sold best for them.
And these were the brands and jewelry that performed best for them.
That's up from about 10% in the fourth quarter of last year.
Plus one new collection inspired by Puerto Rico.
The new collection is now available in-store and online at Pandora.
And here's what they say they sold.
6 out of 10 jewelers reported sales down 25 percent or more.
'We want to do our part to build a more circular economy,' says the company's CEO.
Pandora pledged a donation to the new #Reimagine campaign.
Our Brain Squad shares their best-sellers from March.
3 companies tied for the lead.
But the company says it can weather the storm.
The company's US headquarters will remain in Baltimore.
Pandora led the way.
The effort involves 'the largest marketing investment in the company’s history.'
The effort is part of a broader restructuring program.
The jewelry manufacturer and retailer will soon 'reveal its new company purpose, brand expression and visual identity.'
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