He's looking to reinvent how his store reaches out to and connects with customers.
The podcasts will provide retailers with education from industry experts.
He describes the corporate business as "very cutthroat, very push-push".
They feature advice, interviews and inspiration.
In this jeweler-specific version, one section remains reassuringly the same.
As soon as she took her first GIA gemstone identification course, she knew what she wanted to do with her life.
She lost her boyfriend in a terrible accident. But she found meaning in the act of making jewelry.
He calls social media "the great equalizer" for small businesses.
Her current project is marketing a gemstone that's "been buried under ice and snow for 3 billion years".
Jimmy and Doug share the 10 dumbest things they've seen happen in jewelry stores (including their own).
Wisconsin jeweler intended his story to be inspirational, but has to admit that it was so hard he almost gave up at one point.
Retailer says of his new location: "This was my destiny, to be here and nothing was going to stop me.”
Florida retailer has perfected the concept of the jewelry store as "third place" for his customers.
The weird twist: They're often the top producer in the store.
The 5-carat natural, non-heat-treated sapphire was extremely rare.
Learn how he grew from salesperson into one of jewelry's most visible commentators.
By learning the customer's backstory, he provided a service the Internet never could.
A small watch repair, done for free, provides a meaningful lesson and surprising reward.
Or would you rather be their permanent baby-sitter?
Kyle Bullock brings you 'Twas Christmas in a Jewelry Store.'
INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.)