It was one of the most unusual, and meaningful, sales he had ever made.
Industry trade shows, motherhood, and the challenges facing professional women are on the agenda.
She realized that the 4 Cs will get her nowhere with this particular customer.
She saw a chance to be of service ... and took it.
A kind gesture heals a customer relationship gone sour.
He prided himself on being trustworthy. But if someone didn't trust him, how could he trust them?
See what the online giant considers a "custom" ring.
It became the most distinctive aspect of his future business.
"Holy shit! I can make some real margin here."
One way to reach them is to flip the script.
The owner of Green Lake Jewelry Works shares the story of his rise.
She discusses key high and low points in her journey.
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