He prided himself on being trustworthy. But if someone didn't trust him, how could he trust them?
See what the online giant considers a "custom" ring.
It became the most distinctive aspect of his future business.
"Holy shit! I can make some real margin here."
One way to reach them is to flip the script.
The owner of Green Lake Jewelry Works shares the story of his rise.
She discusses key high and low points in her journey.
INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.)