Share romantic stories of engagement ring customers.
A note to jewelry professionals. MEMO From: Uncle Andy (Jewelry Store Owner, Salesperson, Amateur Philosopher and Beer Lover) To: All Jewelry Sales Professionals and Sales People...
(Name), you’re in luck! I just happen to have a spot open on Friday. When to use it? A client calls and asks for an immediate...
Mentally Kidnap a Client Here’s a powerful way to determine the strength of your store identity, says merchandising guru Andrea Hill. If you kidnapped a client,...
Week 1May 1-6 OPERATIONS Step outside your store. Through your windows assess the visuals and displays, but mostly watch some customer-associate interactions. It’s amazing how much...
Bob Phibbs gave this advice at Conclave. Have you uttered these excuses for why business is down? Competitors are all online. We can’t compete on price....
A strong location, capital reserves and careful hiring could lift your business to undreamt-of heights STORY BY EILEEN MCCLELLAND he next turning point comes at about...
From human resources to cash flow management, getting to the next level requires strong systems, strategic thinking and a managerial mindset.
Week 1 April 3-8 INVENTORY It’s a new quarter, time to shake things up. Opt for trendy colors in showcases that can be changed with the seasons...
When your client truly understands just what makes a diamond special, she won’t leave without one.
Why it is true: The biggest communication problem in our lives today is that we only listen to reply instead of listening to understand. Plan of...
Take our poll. There’s more than one way to sell a diamond. But at some point, it comes down to communicating the value proposition of the...
WEEK 1Feb. 27-Mar. 4 SEO It’s a good idea to see how your store rates when someone says, “Siri, where can I get my ring repaired?”...
“Lady, not if you can lift your hand.” When to say it? A female customer is trying on a diamond ring. She looks at it from...
Friendly competition can excite your sales team and increase profits Americans love competition. Sales games and contests in a jewelry store can spark excitement among your...
From flash incentives to whiskey tastings, jewelry retailers share their most successful sales schemes.
WEEK 1 Jan. 30-Feb. 4 PUBLIC RELATIONS Send a press release to local media outlets offering them a story with your top 10 gift ideas for Valentine’s...
In business, it’s best to face your fears head-on. We tackle 21 of jewelry retailers’ biggest fears and tell you how to forget them for good.
Advice on finding clients, setting priorities and achieving work/life balance. It’s that time of year when “Best of 2016” lists proliferate – best movies, best podcasts,...
AS MUCH AS you no doubt love your employees, they also probably bug the heck out of you with certain habits, such as a sales associate...
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