It comes down to imparting confidence and knowledge.
Plus how to take advantage of competitors going out of business.
Don't forget to remind holiday customers to bring jewelry in for a free cleaning.
Everyone on your team has to be committed to the practice.
Jewelry store owner gives tips to jazz up your displays.
Optimize your digital presence to drive online sales.
Women seek security, and this 'rock' will provide it.
Rework your open to buy for the second half of the year.
You have more time than ever to train your staff.
Their preconceived idea of cost could be getting in the way.
This is a prime planning season for bridal and the end-of-year holidays.
Text messaging allows you to target clients with the right content to make sales.
Charging more to every customer helps pay for damages that your store covers.
Jewelers must buy into tech to keep up with the market.
Here's how to make closing sales easier, says Shane Decker.
Rather than creating an average experience, consider what an 11-star experience would look like.
It's about managing your inventory and marketing correctly.
Romance the item and the reason they came in, and you’ll close more sales.
Easily educate shoppers on the true value of your inventory.
Consider what makes e-commerce great and integrate those ideas.
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