Shane Decker says too many owners give up too quickly.
Your managerial planning for the month starts here.
You're only as good as your people.
Secure sales techniques not only keep your jewelry safer, they make your clients happier, writes Shane Decker.
What's your plan for the coldest days of the year?
When a male client worries that his wife doesn’t like jewelry, sell him one of these four products.
There’s no place like home, unless it’s your local jewelry store.
This easy sales technique can create huge diamond sales in your store.
It's worth it to both you and your customer.
For a successful holiday season, practice, practice, practice.
Quick and easy improvements go a long way at this time of year.
This is a great way to show how excited you are about a gift purchased in your store.
Here's the fastest way to see how much your team knows about the customers they serve.
To deliver an unforgettable holiday experience, you have to be on top of your sales game.
Monitor, and manage, these three key metrics.
You can even let your employees design the system themselves.
Everyone tells you to do this. They just don't tell you how.
Tell a romantic story about your clients.
Remind them that they should be looking to buy diamonds, not paper.
INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.)