There’s no place like home, unless it’s your local jewelry store.
This easy sales technique can create huge diamond sales in your store.
It's worth it to both you and your customer.
For a successful holiday season, practice, practice, practice.
Quick and easy improvements go a long way at this time of year.
This is a great way to show how excited you are about a gift purchased in your store.
Here's the fastest way to see how much your team knows about the customers they serve.
To deliver an unforgettable holiday experience, you have to be on top of your sales game.
Monitor, and manage, these three key metrics.
You can even let your employees design the system themselves.
Everyone tells you to do this. They just don't tell you how.
Tell a romantic story about your clients.
Remind them that they should be looking to buy diamonds, not paper.
Sept. 3-9 DISPLAYS Labor Day marks the unofficial end of summer — it’s time to change up your window displays to give them more of a...
Memorize at least 10 of these "silver bullets."
What do you do when you hit a slow period and the customer traffic just isn’t there? You take action, says jewelry store training expert Jimmy...
Sales advice from Aleah Arundale.
They can derail any sale if you’re not careful.
July 2-8 MERCHANDISING Move your birthstone display to a more prominent spot to remind your clients of this fun tradition. This should become a periodic exercise...
See the Trees Reading off the flat screens of phone, tablets and desktops for hours on end causes field of vision to narrow. But there’s a...
INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)