Customers want to hear recommendations from people they trust.
While advertising can certainly help get the word out, there's another tool that can be incredibly effective: customer reviews and testimonials.
Plus tips on building a “capsule wardrobe.”
There are a couple of possible responses, both of which speak to the quality of your jewelry.
These seven actions will give you confidence and a detailed plan of action.
And an exercise to allow you to “get in your customers' heads.”
Start a Log and Laugh book for all the low and high points that lie ahead.
And for the things that don’t go quite so well, we share a fun way to flush them away.
Check off these action items as you go through the busiest month of the year.
Set your showroom apart with these proven relationship-building strategies.
Some customers need space before they need help.
Even after the customer leaves, you still have a chance to save the sale.
Here are three ways to encourage add-on sales and thereby help your clients finish their holiday shopping.
Also, how to recognize when to end a fun conversation with a client.
If you don’t encourage them to make the purchase together, you’re doing them a disservice.
Here’s why a digital business card may be a great option for you and your team.
They’re not in a hurry, so don’t rush them.
The distinction is whether or not the piece is truly “custom” or a special order.
It starts with setting the stage before they come in, then asking the right questions once they do.
Also, hand out more “rough” compliments.
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