Shoppers want big diamonds. Here’s how to make sure you’re ready to sell them.
And you shouldn’t be paying them commission.
Check your data, check your inventory, check your marketing plans ... the would-be grooms are coming.
And now's the time to connect with local magazines about holiday jewelry editorial features.
Reps must become specialized inventory, sales and marketing consultants.
Women seek security, and this 'rock' will provide it.
Rework your open to buy for the second half of the year.
You have more time than ever to train your staff.
Their preconceived idea of cost could be getting in the way.
Here's how to make closing sales easier, says Shane Decker.
It's about managing your inventory and marketing correctly.
Plus, what's a fair repair warranty?
Romance the item and the reason they came in, and you’ll close more sales.
Take full advantage of every minute to make your sales team better.
Be sure your staff are prepared both mentally and physically.
It's one of the surest ways to ruin a client's experience.
They want to leave with their chosen product in a bag.
Your managerial planning for the month starts here.
But that also requires that you let them make sales.
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