The fictional Gene once again shows us what not to do.
Gene explains the 'circle of jewelry life.'
I have always believed that artists create for themselves first, and their audience second. They build, paint, write, compose, design and sell from a place inside...
While the fundamentals of sales haven’t changed, the client — and their expectations — have. The fundamentals of selling haven’t changed and never will. But what...
Gene the Jeweler describes his best salesperson.
Gene the Jeweler is sure things will improve.
The Internet should be welcomed.
Why it is true: People really don’t want to buy anything. If they did, they would just go buy it. Plan of action: Potential customers in...
Sales skills don’t necessarily make a great one; the abilities to lead, motivate and delegate do. Your ideal sales manager is probably not your top salesperson....
Which is basically not at all.
Share romantic stories of engagement ring customers.
What you do after the sale is just as important as what happens in your store. Recently, I bought a Toyota Tacoma TRD Off Road. Soon...
A note to jewelry professionals. MEMO From: Uncle Andy (Jewelry Store Owner, Salesperson, Amateur Philosopher and Beer Lover) To: All Jewelry Sales Professionals and Sales People...
How many times should I follow up with a client who is interested in an item but leaves without buying? Three times, says sales trainer Shane...
They’re offering the ‘Ack the Deck’ boot camp. (Press Release) SALT LAKE CITY, UT – Jewelry industry consultant/sales trainer Shane Decker and jeweler marketing coach Jim...
When your client truly understands just what makes a diamond special, she won’t leave without one.
Why it is true: The biggest communication problem in our lives today is that we only listen to reply instead of listening to understand. Plan of...
Why it is true: If you get caught lying to a customer, it is not only embarrassing, but you lose credibility and trust with that customer....
Greeting from the “sweet spot” isn’t just good business, it’s old-fashioned manners Most people decide within the first 30 seconds whether or not they are staying...
From flash incentives to whiskey tastings, jewelry retailers share their most successful sales schemes.
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