Their preconceived idea of cost could be getting in the way.
This is a prime planning season for bridal and the end-of-year holidays.
Text messaging allows you to target clients with the right content to make sales.
Charging more to every customer helps pay for damages that your store covers.
Jewelers must buy into tech to keep up with the market.
46 percent of our survey group reported gains, with just 19 percent down.
Here's how to make closing sales easier, says Shane Decker.
Rather than creating an average experience, consider what an 11-star experience would look like.
It's about managing your inventory and marketing correctly.
Easily educate shoppers on the true value of your inventory.
INSTORE readers share their thoughts on 2020 so far.
Consider what makes e-commerce great and integrate those ideas.
How to balance the competing goals of raising sales volume and increasing your margin.
Take full advantage of every minute to make your sales team better.
Be sure your staff are prepared both mentally and physically.
Go the extra mile for your client if you want to see them again.
If you think it's low margins, you're wrong.
Cover these topics to maximize your selling opportunities this season.
And here's a key scheduling tip for your holiday email marketing.
It's also a good idea to hold store sales prior to December.
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