Brain Squad jewelers reveal what moved in January — and nearly half report sales were up.
Custom design and lab-grown diamonds continue to stay hot.
Only 23 percent of INSTORE’s Brain Squad said sales were down compared to the same month in 2024.
In terms of jewelry brands that sold well, Stuller was mentioned most often.
Lab-grown diamonds and custom design also continue to be popular.
Allison-Kaufman and Gabriel & Co. topped the survey.
Stuller, Gabriel & Co. and Sylvie Collection were among the best-selling brands.
And these were the brands and jewelry that performed best for them.
3 companies tied for the lead.
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