Don’t let that 40-something leave, warns Shane Decker. One of the biggest myths in jewelry retailing is that we win customers for life when they purchase...
Shane Decker offers ways to wow customers with super repair service.
Live by it and you’ll be happier, have a better attitude, and a cooler workplace.
With the holidays upon us, Shane Decker offers the keys to a king-sized selling season.
Straight commission plans are risky, but lucrative. Shane Decker explains how to make yours work.
How should you compensate your sales staff? Shane Decker tells you how in the first of a two-part series.
It's easy to find out what your male customers want, as long as you ask the right questions, says Shane Decker.
Expensive carpet and luxurious display cases do not make a cool store, says Shane Decker. Amazing people do.
That guy in the t-shirt and ratty jeans might just be your next big sale, says Shane Decker. So don't blow it!
The secret of becoming a sales superstar lies in turning browsers into buyers, says Shane Decker.
Shane Decker offers more ammunition to prove diamonds are underpriced, in the last of a series.
Shane Decker shows you how to prove diamonds are underpriced, in the first of a two-part series.
If you really want to be a superstar sales manager, stop trying to do everything. Shane Decker shows you how to share the load.
No man is an island on the sales floor, says Shane Decker. You need teamwork to seal the deal.
The sale is closed. So your job's finished, right? Wrong, says Shane Decker, it's just beginning.
“ALL MY CUSTOMERS care about is price.” Sound familiar? In all my years of working with jewelers, I don’t think I’ve heard a more commonly-used excuse...
The holidays mean more lost opportunities than any other season, says Shane Decker.
It's hard to sell high-end when you're scared, says Shane Decker.
Shane Decker tells you how to close without being pushy, and answers other burning questions from INSTORE readers.
This month, Shane Decker tackles questions from Instore's retail readers. Fire away.
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