WEEK 1Feb. 27-Mar. 4 SEO It’s a good idea to see how your store rates when someone says, “Siri, where can I get my ring repaired?”...
Danny Govberg commits to in-house tech through popular mobile watch app.
A framework for balancing short- and long-term thinking in your choices.
When it comes to social media, jewelers tend to believe that it’s the early bird who catches their followers’ attention. The hours between 7 a.m. and...
Marketing engagement rings to gay couples shows a spirit of inclusivity. Most people assume selling an LGBT couple their engagement or wedding jewelry is different from...
Despite constant study of and reporting about social media sales, there continues to be misunderstanding about how social media really works and what expectations we should...
LEISURE, IN ITS modern form, is defined in contrast to work. It is something we do away from the workplace and it is essentially available only...
Presentation is Everything If you sell goods online, it pays to invest a few extra dollars in your packaging and boxes, says Deric Metzger, of DeMer...
In-Store Yoga The holidays inevitably mean long, posture-busting hours in the store. Spectrum Art & Jewelry in Wilmington, NC, responds to the challenge by turning the...
SALES FLOORYour Home as a Fortress The spate of home invasions targeting jewelers last year highlighted the domestic threat to people in the industry. If someone...
GENERALShine a Light Ever dropped a diamond in the workshop and then gone through the maddening frustration of not being able to find it? Slam no...
SALES FLOORHorrible Bosses A study done by Georgetown University’s McDonough School of Business found that one in four workers admitted being uncivil to customers or colleagues...
When you’re at a jewelry show, take pictures of jewelry you think particular customers will like and text the picture to them.
MARKDOWN MADNESSSell First Things may be tough, but don’t be so fast on the discount drawer. Retail consultant Rick Segal says he was in an airport...
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