And here's a cool way to present newly-cleaned jewelry in a way you've never thought of.
Plus, what's a fair repair warranty?
And here's a key scheduling tip for your holiday email marketing.
It's also a good idea to hold store sales prior to December.
What's your plan for the coldest days of the year?
In touch with their inner elves, jewelers dress the part for fun and profit.
Whip up your customers' sense of anticipation with a "sneak preview" event.
You can even let your employees design the system themselves.
Oct 1-7 SALES “We cured the bad habit of saying ‘no problem,’” says Scott Chalmers of Chalmers Jewelers, Middleton, WI. “If you’re caught saying ‘no problem,’...
Remember that stress isn't necessarily a bad thing.
Here’s an idea that would appeal to anyone who’s ever lifted a mop!
Apr. 2-7 TRAINING Hold a mini-conference right in your own office. Assign each staff member a topic for a 5- to 10-minute presentation. Extra team-building points...
When a jeweler acts according to her conscience, she is sued for breach of confidentiality.
Jan. 1-6 MARKETING Here it is, your second bite at the Christmas cake, a.k.a. gift-card-redemption season. Ensure you’re stocked with fast sellers and good coffee, and...
Oct 30-Nov 4 VIP SERVICES Fancy your fashion chops? Offer a personal styling service to clients. Simply invite your best customers to come in with the...
A man owned a small jewelry store. The State Workforce Department claimed he was not paying proper wages to his help and sent an agent out...
Oct. 2-7 EVENTS Plan a holiday event for early November. Not only do you avoid clashes with your customers’ work parties and family gatherings, but an...
Kid asking for a pay raise? Take a tip from Dan Geller.
We want to be dog-friendly but huge dogs are popular around here; we’re talking 6-foot long Great Danes and 220-lb. mastiffs. We’d recommend taking a lead...
Sep. 4-9 PUBLIC RELATIONS Dust off your four Cs speech, update your fashion-trends analysis and volunteer to be the voice of the small business community. There...
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