Few features can give a jewelry store a homier feel more quickly than a fireplace.
Wisconsin jeweler intended his story to be inspirational, but has to admit that it was so hard he almost gave up at one point.
Retailer says of his new location: "This was my destiny, to be here and nothing was going to stop me.”
Here are five ways to build a powerful brand while utilizing the latest tech in visual merchandising.
LA store Pyrrha's flagship location designed to complement jewelry line known for layers of meaning and brand loyalty.
121-year-old store plunges into the future with a model geared to millennials.
What’s the sound level like in your store? It’s a party: there’s music, whoops of laughter and lively conversation 37% Light background tunes, light chatter and...
Couple’s skill set expands to meet modern-day demands on a professional level.
Stay relevant in a fast-changing industry. NEW ORLEANS — Katherine Bodoh, CEO of the American Gem Society, is attuned to the importance of keeping retail jewelry...
Innovations keep formula fresh while brand stays on message.
TO OUR GROWING list of unlikely places to meet potential customers, Phillip Bosen of Bosen Associates recommends your local CrossFit class. He cites the following three...
This month’s question: Does your store have any physical features that are specifically designed to appeal to younger jewelry buyers such as millennials? Yes: 39% We have...
Celebrities, experts and even our own staff share their dreams of running a jewelry store.
Mentally Kidnap a Client Here’s a powerful way to determine the strength of your store identity, says merchandising guru Andrea Hill. If you kidnapped a client,...
Engaging the senses and creating an experience can help you capitalize on millennial shoppers You’ve heard a lot about millennials, but do you know what kind...
Venerable jewelry business blazes new trails with fresh Michigan Avenue location and open floor plan.
Former mayor buys into importance of store events while spearheading downtown revitalization.
Timepiece technology reflected in design of Stephen Silver's flagship watch boutique.
Jewelers who are executing this critical part of brand identity ... with style.
Betteridge, Greenwich, CT OWNERS: Betteridge Family; FOUNDED: 1897; OPENED FEATURED LOCATION: 2015; STORE DESIGN: Gachot Studios; EMPLOYEES: 21+ fulltime; 10 part-time; AREA: 12,000 square feet; TAGLINE:...
INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)