store events Archives

Kathleen Cutler2 years ago

Here’s How to Host That High-End Estate/Vintage Event

These subtle strategies can take it from ho-hum trunk show to sought-after soiree.

Tip Sheet5 years ago

Saving the Boring Jobs for the Office, Watching TV with Purpose and More Tips for July

Plus, how to use questions to make yourself a better listener.

Tip Sheet5 years ago

Learning to Love PITA Customers and More Tips for June

When starting out, go bold and quirky (just not weird), and the secret to a perfect break.

Ask INSTORE6 years ago

Best Catering Practices, How to Deal with Impatient Repair Clients and More of Your Questions for November

Hire a food truck to feed attendees at your next store event.

Calendar7 years ago

This Year, It’s Time to Emphasize Small Business Saturday … Plus More November Events

Once the preserve of big box retailers, the last week of November now offers something for everyone: Black Friday, Cyber Monday, Mobile Wednesday, even a Weed...

Calendar7 years ago

Promote Breast Cancer Awareness … and More Event Ideas for October

Oct 1. Nordstrom offers in-store mammograms, Borsheims gives away pink tea, and the NFL delivers the sight of 300-pound linemen adorned in pink bootlaces. Breast Cancer...

Calendar7 years ago

Celebrate Hispanic Heritage … and More Event Ideas for September

At 50 million strong and with an average age 10 years younger than the general population (28 versus 37), many Hispanics are considering an engagement ring....

Manager's To Do7 years ago

Explore New Financing Options … and More Business To-Dos for September

Sep. 4-9 PUBLIC RELATIONS Dust off your four Cs speech, update your fashion-trends analysis and volunteer to be the voice of the small business community. There...

Ask INSTORE7 years ago

How to Pass Judgement on Your Bench Jewelers’ Work … and More of Your Questions for September

I struggle with telling my jewelers that their work is not up to snuff. Any ideas? Try invoking the “god of jewelry art” and use this...

Calendar7 years ago

Encourage Happy Accidents … and More Event Ideas for August

Medical researcher Julius Comroe once defined serendipity as “looking for a needle in a haystack and getting out of it with the farmer’s daughter.” On SERENDIPITY...

Calendar7 years ago

Promote Homegrown Retail This Independence Day … and More Event Ideas for July

ON INDEPENDENCE DAY link up with some other small retailers in your community to promote the benefits of a vibrant mom-and-pop retail scene. Put up signage...

Ask INSTORE7 years ago

How to Get People to Leave Your Parties … and More of Your Questions for July

When we have events that serve wine, it can be hard to get people to leave. Any ideas how to get them to leave without offending...

Calendar8 years ago

Go Vintage With a Summer of Love Event … and More Event Ideas for June

Fifty years may have passed since the Summer of Love, but the mythology still burns, which makes this cultural touchstone a great inspiration for a summer...

Manager's To Do8 years ago

To Hold a Sale or Not to Hold a Sale and More Existential Questions for March

Should we have an annual “summer sale” when we are not a sale-oriented store? We understand your fear both in terms of your store’s image and...

Cover Stories8 years ago

13 Sale Secrets to Spark Business & Move the Dead Inventory

From flash incentives to whiskey tastings, jewelry retailers share their most successful sales schemes.

Columns8 years ago

20 Tips Every Jeweler Should Follow to Have a Fantastic 2017

Advice on finding clients, setting priorities and achieving work/life balance. It’s that time of year when “Best of 2016” lists proliferate – best movies, best podcasts,...

Calendar8 years ago

Use This Tip for a More Powerful New Year’s Resolution, and More Events for January

1 RESOLUTION TIME! This year, try an exercise prescribed by trainer Scott Ginsberg. Take a blank card and write one thing you want to...

Best of The Best9 years ago

60-Minute Sale Creates Gold Rush for Illinois Jeweler

Diamond anniversary sale nets big profits for village jeweler.

Eileen McClelland9 years ago

Brainstorm Now for Holiday Party Success Later

Start early. Sometimes the best event planning is done floating in the pool while sipping margaritas.

Tip Sheet15 years ago

You Tried It: The Return of Elvis

One jeweler tries a promotion suggested in INSTORE that featured the "King of Rock n' Roll".

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All posts tagged "store events"

Here’s How to Host That High-End Estate/Vintage Event

Saving the Boring Jobs for the Office, Watching TV with Purpose and More Tips for July

Learning to Love PITA Customers and More Tips for June

Best Catering Practices, How to Deal with Impatient Repair Clients and More of Your Questions for November

This Year, It’s Time to Emphasize Small Business Saturday … Plus More November Events

Promote Breast Cancer Awareness … and More Event Ideas for October

Celebrate Hispanic Heritage … and More Event Ideas for September

Explore New Financing Options … and More Business To-Dos for September

How to Pass Judgement on Your Bench Jewelers’ Work … and More of Your Questions for September

Encourage Happy Accidents … and More Event Ideas for August

Promote Homegrown Retail This Independence Day … and More Event Ideas for July

How to Get People to Leave Your Parties … and More of Your Questions for July

Go Vintage With a Summer of Love Event … and More Event Ideas for June

To Hold a Sale or Not to Hold a Sale and More Existential Questions for March

13 Sale Secrets to Spark Business & Move the Dead Inventory

20 Tips Every Jeweler Should Follow to Have a Fantastic 2017

Use This Tip for a More Powerful New Year’s Resolution, and More Events for January

60-Minute Sale Creates Gold Rush for Illinois Jeweler

Brainstorm Now for Holiday Party Success Later

You Tried It: The Return of Elvis

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