Sales advice from Aleah Arundale. When a client asks for something you don’t have, there’s a conundrum, says Aleah Arundale of the popular Jewelers Helping Jewelers Facebook...
There's no single message that will sell everyone.
Cullen Wulf is back with another video showing just how crazy life can be when you run a jewelry store. In today’s episode, he uses his considerable...
Use it for lead-generation.
The more jargon you use, the more likely you are to alienate customers.
Answer the question 'What's in it for me?'
Fashion jewelry is a bit like dessert: You could get along without it, but why would you want to? Watch the video below to see the latest...
Most customers are great, but every now and then, you’re bound to run into one who drives you batty. In the video below, jewelry store owner...
His business habits are catching up with him.
You may not even know that you're doing it.
What exactly does he mean by 'custom,' anyway?
Many jewelers have dabbled in every-door direct mail, with varying results. In the video below, marketing specialist Jim Ackerman outlines five considerations for making the most...
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It’s called AIDA. There’s a formula for creating powerful ads, and it’s called AIDA, says marketing specialist Jim Ackerman. It stands for Attention, Interest, Desire, Action. In the...
They provide infinite possibilities for jewelry lovers.
Sales advice from Aleah Arundale. Selling more jewelry doesn’t have to be complicated. In the video below, Aleah Arundale of the popular Jewelers Helping Jewelers Facebook...
It can seem so very old, and yet fresh and new.
Why impose an outside definition of success?
It might be time to ditch the postcards.
Be sure to promote your big day correctly.
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