Gene the Jeweler describes his best salesperson.
Jimmy DeGroot talks about creating the right environment.
E-commerce has important downsides. Brick-and-mortar jewelry retailers often wonder how to respond to the growing presence of online diamond retailers. In the video below, Aleah Arundale...
It takes less than 5 minutes.
Remember, NOW is your time.
Gene the Jeweler learned the hard way.
Here’s what customers really want. There’s a crucial quality that diamond-grading reports don’t capture, says Aleah Arundale. In this short video, she talks about what customers...
Don't throw away time and money.
Shane Decker is one of jewelry’s true “Monsters of Sales”. In this video from the 2012 Smart Jewelry Show, Shane tells you what it takes to...
Which is basically not at all.
Create the right feeling in your clients. It can be frustrating when a customer leaves without buying something — especially when you can’t figure out why. In...
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