And how to make sure you're not annoying Google (and dropping down the search rankings).
A streamlined experience will result in sales, but maybe not in the online shopping cart.
Trust is everything.
Optimize your digital presence to drive online sales.
Hint: Don't scrimp on photoshoots.
Here's how to put the digital resources in place to rise from the ashes of the pandemic.
Match today's demand with a website that’s relevant and easy to navigate.
Consider both what they're looking for and where they live, says Andrea Hill.
Make sure your online set-up is optimized for the new status quo during the COVID-19 pandemic.
Stop reaching for perfection, and go for improvement instead.
Blogging may seem so ten years ago, but it’s critical to online success.
It lets jewelers sell diamonds directly online from curated vendors.
It upgrades the level of support provided both to its own members and the diamond and jewelry industries.
Don’t let this happen to you.
INSTORE Editor-in-Chief Trace Shelton talked with Shane O’Neill.
Oct 1-7 SALES “We cured the bad habit of saying ‘no problem,’” says Scott Chalmers of Chalmers Jewelers, Middleton, WI. “If you’re caught saying ‘no problem,’...
(PRESS RELEASE) WILLLIAMSVILLE, NY – Rembrandt Charms announces the launch of its new website! The newly developed interactive website has a clean, uncluttered design with new high-resolution...
Jul. 30 — Aug. 5 MARKETING A girl’s first day of high school might just be the occasion for Dad to get her a “grown-up” piece...
July 2-8 MERCHANDISING Move your birthstone display to a more prominent spot to remind your clients of this fun tradition. This should become a periodic exercise...
June 3-9 LEARNING If you’re in Vegas for the JCK shows, take in as many educational shows as you can with a goal to kick some...
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