It's also a great time to cross-promote via coupons with a nearby business.
That goes for your social media as well.
It requires more than point-and-shoot with your iPhone.
And that means thinking hard about a variety of factors. Here's what to consider.
It means abandoning old methods that don't work as well for today's shopper.
If you’re thinking of SEO as a way to avoid paying for ads, you might have a long road ahead of you.
And how to make sure you're not annoying Google (and dropping down the search rankings).
Develop a standout online presence.
A streamlined experience will result in sales, but maybe not in the online shopping cart.
Trust is everything.
Optimize your digital presence to drive online sales.
Hint: Don't scrimp on photoshoots.
Here's how to put the digital resources in place to rise from the ashes of the pandemic.
Match today's demand with a website that’s relevant and easy to navigate.
Consider both what they're looking for and where they live, says Andrea Hill.
Make sure your online set-up is optimized for the new status quo during the COVID-19 pandemic.
Stop reaching for perfection, and go for improvement instead.
Blogging may seem so ten years ago, but it’s critical to online success.
It lets jewelers sell diamonds directly online from curated vendors.
It upgrades the level of support provided both to its own members and the diamond and jewelry industries.
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