Consider both what they're looking for and where they live, says Andrea Hill.
Make sure your online set-up is optimized for the new status quo during the COVID-19 pandemic.
Stop reaching for perfection, and go for improvement instead.
Blogging may seem so ten years ago, but it’s critical to online success.
It lets jewelers sell diamonds directly online from curated vendors.
It upgrades the level of support provided both to its own members and the diamond and jewelry industries.
Don’t let this happen to you.
INSTORE Editor-in-Chief Trace Shelton talked with Shane O’Neill.
Oct 1-7 SALES “We cured the bad habit of saying ‘no problem,’” says Scott Chalmers of Chalmers Jewelers, Middleton, WI. “If you’re caught saying ‘no problem,’...
(PRESS RELEASE) WILLLIAMSVILLE, NY – Rembrandt Charms announces the launch of its new website! The newly developed interactive website has a clean, uncluttered design with new high-resolution...
Jul. 30 — Aug. 5 MARKETING A girl’s first day of high school might just be the occasion for Dad to get her a “grown-up” piece...
July 2-8 MERCHANDISING Move your birthstone display to a more prominent spot to remind your clients of this fun tradition. This should become a periodic exercise...
June 3-9 LEARNING If you’re in Vegas for the JCK shows, take in as many educational shows as you can with a goal to kick some...
Apr. 30-May 6 WEBSITE Is the information in your “About Us” section purely factual, or are you using stories to help illustrate who you are? As...
Mother Love Now here’s an idea that would appeal to anyone who’s ever lifted a mop. In a recent year, Brinker’s Jewelry in Evansville, IN, offered...
HAVING PROBLEMS receiving your INSTORE e-mail bulletins? Since mid-2018, all emails, enewsletters and digital information from INSTORE to its readers began arriving from new domains. Some...
Oct 30-Nov 4 VIP SERVICES Fancy your fashion chops? Offer a personal styling service to clients. Simply invite your best customers to come in with the...
I struggle with telling my jewelers that their work is not up to snuff. Any ideas? Try invoking the “god of jewelry art” and use this...
July 3-8 MARKETING Invite any and all customers to bring their diamond ring in for a free professional cleaning. What’s the investment cost? Time and cleaner....
Make your first impression count. A new list published at Forbes outlines some of the key mistakes that small-business owners make with their websites. In an...
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