Articles tagged: Gene the Jeweler,
Video: How Gene the Jeweler Buys Watches
In this episode of the satirical Gene the Jeweler series, Gene tells a brief story about a watch he bought. He says it's a Rolex, and he picked it up over-the-counter for $2,000. He's hoping to turn...
Gene the Jeweler Puts His Own Spin on Sales
His approach sounds truly ... unique. In this episode of the satirical Gene the Jeweler series, Gene provides some insight into how he approaches sales. OK, actually, he looks at a "circle of...
Gene the Jeweler Shares His Morning Routine, Including the Horrible Dread He Feels
His business habits are catching up with him. If you've been watching the satirical Gene the Jeweler series for a while, you've learned a lot about the do's and don'ts of running a jewelry...
Gene Creates Lots of 'Custom' Jewelry ... But Does He Really?
What exactly does he mean by 'custom,' anyway? Like many jewelers, Gene the Jeweler does custom work. If you can call it that. In this episode, the fictional Gene takes on a tour of his...
Gene the Jeweler's Rule: Never Buy the Same Piece Twice
Why impose an outside definition of success? When Gene the Jeweler is choosing merchandise to carry in his store, has a rule: Never buy the same thing twice. He makes this promise to his customers:...
Gene the Jeweler's 'Free Range' Employees Set Their Own Sales Goals
Why impose an outside definition of success? Employees need something to shoot for — a guideline to let them know whether they're succeeding. In a jewelry store, that's often a sales...
This Piece of Jewelry Grew 12X in Value — or So Gene the Jeweler Thinks
Jewelers and consultants often say you shouldn't keep inventory around longer than a year. If it isn't selling, it's time to clear it out and make space for something else. But Gene the...
Gene the Jeweler Takes Lots of Vacations — One Each Day, in Fact
But does he understand what 'vacation' means? To stay sharp and motivated, it's important to take some time off work every now and then. A nice vacation can be just the thing to re-energize a weary...
Gene Explains How to Close a Sale
Wait a minute ... does he ever actually close any sales? In today's video, Gene the Jeweler is kind enough to divulge his techniques for closing a sale. Unfortunately, the only thing you'll...
Gene Reveals a Key Selling Secret ... And It's Truly Awful
This guy just doesn't get it. They say you can't judge a book by its cover. But Gene the Jeweler tries to do it anyway. In the video below, the fictional Gene Kadlin explains that "profiling" is a...
There's Something Missing From Gene the Jeweler's Business ... Several Somethings, Actually
He isn't taking an organized tack at all. Gene the Jeweler always seems to find the least effective approach possible for handling a given area of his business. And in many cases, the issue is not...
Gene the Jeweler Finds Himself in Deep 'Stuff' — Literally
You could say this situation stinks. A jeweler like Gene Kadlin, who doesn't know how to manage or delegate, will often find himself in deep ... stuff. And that's exactly what happens in the latest...
Gene the Jeweler Wants to Help Others — But at What Cost?
He runs a gold-buying service, sort of. By now, you probably know that Gene the Jeweler's watch-battery replacement service is not exactly profitable. You know what else isn't profitable? His...
This Jeweler Deals With a Disgusting Problem Every Day — and It Just Doesn't Seem Worth It
The fictional Gene once again shows us what not to do. You may recall that Gene the Jeweler's jewelry story changes a lot of watch batteries. And at $5 a pop, it's hardly the world's most profitable...
Your Jewelry Store Doesn't Need a 'Profit Center' Like This
Gene explains the 'circle of jewelry life.' In a sense, watch-battery replacement is a thriving business for Gene the Jeweler's store. He has an employee dedicated to the task, and she does about 50...
This Jeweler-Store Employee Is 'Quirky' — or Is She Toxic?
Gene the Jeweler describes his best salesperson. Margie has worked for Gene the Jeweler's store forever — or at least since the '60s. She worked for Gene's parents when they owned the business....
When a Jewelry-Store Employee Has a Major Personal Hygiene Problem ...
Gene the Jeweler reveals another big problem. The problems in Gene the Jeweler's fictional jewelry store just never seem to end. We learned in previous episodes that Gene doesn't train his...
Jewelry Employee Is Late Every Day ... So Why Not Fire Him?
Gene the Jeweler is sure things will improve. If you've been keeping up with the Gene the Jeweler series, you know that Gene doesn't exactly train his people. And predictably, that leads to problems...
Set Clear Expectations for Your Staff — or You Could End Up with a 'Margie'
Gene the Jeweler learned the hard way. When we last met Gene the Jeweler, we learned that he doesn't really train his staff. We now bring you the next installment of the Gene series, which was...
Please Don't Train Your People the Way Gene the Jeweler Does
Which is basically not at all. In the video below you'll meet Gene the Jeweler, a creation of industry consultant Jimmy DeGroot. Gene is likable and earnest, but he's also a little, well, clueless....
JEWELER SUCCESS STORIES
Two-Time Winner
When it was time to close its doors, Cranstoun Court Jewellers of Sun City, Arizona chose Wilkerson to handle its liquidation sale. For all involved, the sale “far exceeded expectations.” But it wasn’t the first time Wilkerson helped sell off the store’s aging merchandise. They were there 13 years before, when ownership changed hands. See how Wilkerson can help you when it’s time to liquidate or sell off aging inventory.
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