Articles tagged: Gene the Jeweler,
Video: Gene the Jeweler Donates to Charity — and It's Awkward
In this episode of Jimmy DeGroot's satirical Gene the Jeweler series, Gene deals with a donation request. It comes from EVFC -- the Elderly Veterans of Failed Charities. SEE MORE GENE THE...
Video: An Old Customer Comes In ... And Gene the Jeweler Goes Into Hiding
In this episode of Jimmy DeGroot's satirical Gene the Jeweler series, Gene describes his store's typical bridal presentation. But before he can finish explaining, he gets distracted. SEE...
Video: Gene the Jeweler Answers the 'Buying Online' Question
In this episode of Jimmy DeGroot's satirical Gene the Jeweler series, Gene receives a customer question that he doesn't like: "Should I buy my diamond online?" Gene outlines some pretty decent...
Video: Petty Politics Take Hold at Gene the Jeweler's Store
In this episode of Jimmy DeGroot's satirical Gene the Jeweler series, it's clear that tension is starting to build in Gene's store. Small things, like an old cupcake left in the refrigerator, are...
Video: Gene the Jeweler Explains to His Employee That 'Kinetic Watch Batteries' Aren't a Thing
In this episode of the satirical Gene the Jeweler series, Gene's employee Jeremy is dealing with a customer who has a kinetic watch. The customer wants Jeremy to replace the battery. SEE...
Video: Gene the Jeweler Thought He'd Heard It All ... Until This Tardy Employee Told His Story
This tale probably should've gone untold. In this episode of the satirical Gene the Jeweler series created by Jimmy DeGroot, Gene deals with an employee who is about six-and-a-half hours late for...
Video: Gene the Jeweler Shows Off a Lab-Created Diamond, and It's Rather Disturbing
This is no ordinary gem. In this episode of the satirical Gene the Jeweler series created by Jimmy DeGroot, Gene shows off a huge diamond. But this is no ordinary gem. SEE MORE GENE THE...
Video: Gene the Jeweler Calls This His 'Best Trade Ever' ... But That's Wishful Thinking
In this episode of the satirical Gene the Jeweler series, Gene talks about the the deal he struck with another local business. They're supposed to promote each other, and Gene considers this to be...
Video: Gene the Jeweler Hired His Nephew ... And at Least Insurance Covered the Damage
In this episode of the satirical Gene the Jeweler series, Gene talks about the time he hired his nephew Jason as a goldsmith. Hiring a relative doesn't always have to be a bad thing, but in this...
Video: Gene the Jeweler Explains His Moonstone Strategy
In this episode of the satirical Gene the Jeweler series, Gene explains that he's running a new campaign to promote moonstones. They have plenty of advantages compared to diamonds, he says. SEE...
Video: Gene the Jeweler Builds a New Revenue Stream
In this episode of the satirical Gene the Jeweler series, Gene talks about a new revenue stream he's figured out for his business. He's predicting a healthy profit margin for this service. SEE...
Video: How Gene the Jeweler Buys Watches
In this episode of the satirical Gene the Jeweler series, Gene tells a brief story about a watch he bought. He says it's a Rolex, and he picked it up over-the-counter for $2,000. He's hoping to turn...
Gene the Jeweler Puts His Own Spin on Sales
His approach sounds truly ... unique. In this episode of the satirical Gene the Jeweler series, Gene provides some insight into how he approaches sales. OK, actually, he looks at a "circle of...
Gene the Jeweler Shares His Morning Routine, Including the Horrible Dread He Feels
His business habits are catching up with him. If you've been watching the satirical Gene the Jeweler series for a while, you've learned a lot about the do's and don'ts of running a jewelry...
Gene Creates Lots of 'Custom' Jewelry ... But Does He Really?
What exactly does he mean by 'custom,' anyway? Like many jewelers, Gene the Jeweler does custom work. If you can call it that. In this episode, the fictional Gene takes on a tour of his...
Gene the Jeweler's Rule: Never Buy the Same Piece Twice
Why impose an outside definition of success? When Gene the Jeweler is choosing merchandise to carry in his store, has a rule: Never buy the same thing twice. He makes this promise to his customers:...
Gene the Jeweler's 'Free Range' Employees Set Their Own Sales Goals
Why impose an outside definition of success? Employees need something to shoot for — a guideline to let them know whether they're succeeding. In a jewelry store, that's often a sales...
This Piece of Jewelry Grew 12X in Value — or So Gene the Jeweler Thinks
Jewelers and consultants often say you shouldn't keep inventory around longer than a year. If it isn't selling, it's time to clear it out and make space for something else. But Gene the...
Gene the Jeweler Takes Lots of Vacations — One Each Day, in Fact
But does he understand what 'vacation' means? To stay sharp and motivated, it's important to take some time off work every now and then. A nice vacation can be just the thing to re-energize a weary...
Gene Explains How to Close a Sale
Wait a minute ... does he ever actually close any sales? In today's video, Gene the Jeweler is kind enough to divulge his techniques for closing a sale. Unfortunately, the only thing you'll...
Gene Reveals a Key Selling Secret ... And It's Truly Awful
This guy just doesn't get it. They say you can't judge a book by its cover. But Gene the Jeweler tries to do it anyway. In the video below, the fictional Gene Kadlin explains that "profiling" is a...
There's Something Missing From Gene the Jeweler's Business ... Several Somethings, Actually
He isn't taking an organized tack at all. Gene the Jeweler always seems to find the least effective approach possible for handling a given area of his business. And in many cases, the issue is not...
Gene the Jeweler Finds Himself in Deep 'Stuff' — Literally
You could say this situation stinks. A jeweler like Gene Kadlin, who doesn't know how to manage or delegate, will often find himself in deep ... stuff. And that's exactly what happens in the latest...
Gene the Jeweler Wants to Help Others — But at What Cost?
He runs a gold-buying service, sort of. By now, you probably know that Gene the Jeweler's watch-battery replacement service is not exactly profitable. You know what else isn't profitable? His...
This Jeweler Deals With a Disgusting Problem Every Day — and It Just Doesn't Seem Worth It
The fictional Gene once again shows us what not to do. You may recall that Gene the Jeweler's jewelry story changes a lot of watch batteries. And at $5 a pop, it's hardly the world's most profitable...
Your Jewelry Store Doesn't Need a 'Profit Center' Like This
Gene explains the 'circle of jewelry life.' In a sense, watch-battery replacement is a thriving business for Gene the Jeweler's store. He has an employee dedicated to the task, and she does about 50...
This Jeweler-Store Employee Is 'Quirky' — or Is She Toxic?
Gene the Jeweler describes his best salesperson. Margie has worked for Gene the Jeweler's store forever — or at least since the '60s. She worked for Gene's parents when they owned the business....
When a Jewelry-Store Employee Has a Major Personal Hygiene Problem ...
Gene the Jeweler reveals another big problem. The problems in Gene the Jeweler's fictional jewelry store just never seem to end. We learned in previous episodes that Gene doesn't train his...
Jewelry Employee Is Late Every Day ... So Why Not Fire Him?
Gene the Jeweler is sure things will improve. If you've been keeping up with the Gene the Jeweler series, you know that Gene doesn't exactly train his people. And predictably, that leads to problems...
Set Clear Expectations for Your Staff — or You Could End Up with a 'Margie'
Gene the Jeweler learned the hard way. When we last met Gene the Jeweler, we learned that he doesn't really train his staff. We now bring you the next installment of the Gene series, which was...
Please Don't Train Your People the Way Gene the Jeweler Does
Which is basically not at all. In the video below you'll meet Gene the Jeweler, a creation of industry consultant Jimmy DeGroot. Gene is likable and earnest, but he's also a little, well, clueless....
JIM ACKERMAN
Forget Postcards ... This Jeweler's 2-Page Letter Brought $80K in Business
Jim Ackerman explains how it worked.
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