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Take a Moment

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And then get up, dust yourself off and get back to being the very best you can be.

 

The holidays are over. Hype has quieted, dust has settled, prognoses and forecasts have become history, fears and hopes are now reality. Here’s the new reality. According to INSTORE’S latest Brain Squad survey, more than 70 percent of you saw your business go down in December. And nearly 40 percent of you saw your business go way down (25 percent or more) in December. 
 
So … we’re in it. While it may not be Great Depression 2, it’s pretty darned depressing, nonetheless. Many of us — in fact, most of us — have lost some ground and it’s going to take time to regain it. 
 
To express our pain and frustration, let’s all moan together for one minute. Or depending on your preference, cry, sob, roar like a lion, howl like a wolf. We prefer to moan in the manner of a ghost floating through a misty, moonless forest. 
 
Ready? (Mooooaaannnn.) 
 
OK, finished. Hopefully, that made you feel a bit better. It did us. Because right now, there’s only one thing that we can do — and that’s to pick ourselves up off the pavement, scrub the tire marks off our foreheads, and get back to being the very best we can be. 
 
To help get you started, read “Best of the Best” on page 56. In it, we present six jewelers whose benchmark behaviors will hopefully get the juices of inspiration going inside you again. Study this story for ideas on being the smartest, leanest, most efficient, most innovative, most memorable jewelry store that you can be. 
 
Let’s get ’em back! 
 
Wishing you the very best business … 
 
DAVID SQUIRES 
ASSOCIATE PUBLISHER 
[email protected]
 

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Wilkerson Testimonials | C. Aaron Peñaloza Jewelers

Wilkerson Paves the Way for the Future

After serving the San Antonio, Texas community for decades, C. Aaron Peñaloza Jewelers closed its doors earlier this year. Aaron and Mary Peñaloza, the store’s owners, chose Wilkerson to handle their retirement sale. “In the first six days, we did six months’ worth of business,” says Aaron. “In the first three weeks, we did a year’s worth of business.” Mary Peñaloza says Wilkerson’s ability to tailor the sale to their store’s requirements really made it all so much easier. “They are professionals,” she says. “They know what they’re doing. They have a plan, but they will listen to you and adjust that plan to your needs.”

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David Squires

Take a Moment

Published

on

And then get up, dust yourself off and get back to being the very best you can be.

 

The holidays are over. Hype has quieted, dust has settled, prognoses and forecasts have become history, fears and hopes are now reality. Here’s the new reality. According to INSTORE’S latest Brain Squad survey, more than 70 percent of you saw your business go down in December. And nearly 40 percent of you saw your business go way down (25 percent or more) in December. 
 
So … we’re in it. While it may not be Great Depression 2, it’s pretty darned depressing, nonetheless. Many of us — in fact, most of us — have lost some ground and it’s going to take time to regain it. 
 
To express our pain and frustration, let’s all moan together for one minute. Or depending on your preference, cry, sob, roar like a lion, howl like a wolf. We prefer to moan in the manner of a ghost floating through a misty, moonless forest. 
 
Ready? (Mooooaaannnn.) 
 
OK, finished. Hopefully, that made you feel a bit better. It did us. Because right now, there’s only one thing that we can do — and that’s to pick ourselves up off the pavement, scrub the tire marks off our foreheads, and get back to being the very best we can be. 
 
To help get you started, read “Best of the Best” on page 56. In it, we present six jewelers whose benchmark behaviors will hopefully get the juices of inspiration going inside you again. Study this story for ideas on being the smartest, leanest, most efficient, most innovative, most memorable jewelry store that you can be. 
 
Let’s get ’em back! 
 
Wishing you the very best business … 
 
DAVID SQUIRES 
ASSOCIATE PUBLISHER 
[email protected]
 

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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