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Take the No-vember Challenge, Celebrate Singles Day and More Dates to Mark in the Eleventh Month

Thanksgiving means it’s time to show gratitude … to your best customers.

Published

1 year ago

October 13, 2024

INSTORE Staff Instore October 2024 Issue

Take the No-vember Challenge, Celebrate Singles Day and More Dates to Mark in the Eleventh Month

PHOTO: ISTOCKPHOTO

1 People pleaser? Take the 30-Day No-vember Challenge. Every day, say no to one thing — be it a request for your time, a plea for a discount, or a job with a lousy return. In any situation that would trigger a reflexive “yes,” pause and offer some variation of “that doesn’t work for me.” The impact on your life might be profound.

5 The nation goes back to the polls for Election Day. Get in the spirit of things and organize your own poll: Ask visitors to vote on a selection of “Election Day” specials on your website. Every person who votes gets a gift certificate (and you get an e-mail address).

11 In a few short years, Singles Day has become the world’s largest retail sales day. A consumer juggernaut in China, it is slowly catching on in the U.S. The secret to success on this day is to celebrate the unattached lifestyle (“Yes, go ahead and buy those earrings for yourself”) without drawing too much attention to the fact that someone has no partner.

28 Thanksgiving is the perfect cue for a client appreciation event. Invite your top 50 customers to a cocktail reception as a “thank you” for their support. Lay on some good food, drink, music, and a private viewing of some of your best jewelry. And don’t forget the goodie bag!

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.