1 People pleaser? Take the 30-Day No-vember Challenge. Every day, say no to one thing — be it a request for your time, a plea for a discount, or a job with a lousy return. In any situation that would trigger a reflexive “yes,” pause and offer some variation of “that doesn’t work for me.” The impact on your life might be profound.
5 The nation goes back to the polls for Election Day. Get in the spirit of things and organize your own poll: Ask visitors to vote on a selection of “Election Day” specials on your website. Every person who votes gets a gift certificate (and you get an e-mail address).
11 In a few short years, Singles Day has become the world’s largest retail sales day. A consumer juggernaut in China, it is slowly catching on in the U.S. The secret to success on this day is to celebrate the unattached lifestyle (“Yes, go ahead and buy those earrings for yourself”) without drawing too much attention to the fact that someone has no partner.
28 Thanksgiving is the perfect cue for a client appreciation event. Invite your top 50 customers to a cocktail reception as a “thank you” for their support. Lay on some good food, drink, music, and a private viewing of some of your best jewelry. And don’t forget the goodie bag!
Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.
