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Take the Risk Out of Buying Diamonds and Finished Jewelry for Stock

Stores that buy for stock sell 60% more than stores that do not.

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(PRESS RELEASE) GN Diamond offers 100% guarantee when buying diamonds and finished jewelry for stock. All of its diamonds and finished jewelry come with a 100% dollar-for-dollar Trade Back Guarantee with no expiration date and it never sells to the public or online retailers, so independent jewelers gain this exclusive advantage.

GN Diamond works with thousands of jewelers nationwide, so it understands why some store owners are reluctant to buy loose diamonds for stock. Why buy when you can get diamonds on memo? Because over 80% of customers who walk through your doors want to buy that same day.

Now, with GN Diamond’s new 100% Sell Through Guarantee, you can have total confidence and peace of mind when buying for stock. If turnover isn’t as strong as you hoped, or customers change their minds, you can exchange loose diamonds for loose diamonds and finished jewelry for finished jewelry.

How Buying for Stock Boosts Revenue

GN Diamond’s new policy helps independent jewelers increase profitability and improve their bottom line in three key ways:

  1. Satisfy customer demand
    An overwhelming majority of shoppers want to buy diamonds and finished jewelry the same day they shop. It’s imperative that jewelers stock the right goods at the most competitive prices to satisfy walk-ins, impulse buyers, and others.
  2. Keep bread-and-butter items on hand
    It’s critical that jewelers have plenty of bread-and-butter inventory available, especially during the holiday season. Popular items like diamond studs, tennis bracelets, and Riviera necklaces can drive revenue as add-ons, stocking stuffers, and reliable fast-sellers.
  3. Compete with online and big box stores
    Customers will search and compare prices online before shopping. If you don’t have what they want right then and there, they’ll buy elsewhere. GN Diamond has created a full line of price-point diamond studs and other competitively-priced items to help independent jewelers thrive.
GN Diamond Is the Best Source for Stock

GN Diamond’s $70 million diamond inventory is composed of over 5,000 loose certified GIA and EGL USA diamonds. All of its diamonds come with 3D images and 360-degree video, and include light performance, Gemprint ID, and certifications.

Contact a GN Diamond representative at [email protected] and (800) 724-8810, or visit GNDiamond.com to learn more. It’s open 7 days a week with free shipping.

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Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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