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For jewelers, the next few weeks present an opportunity to put your best foot forward and create long-lasting friendships, says marketing specialist Jimmy DeGroot.

In the video below, he outlines a few key steps to get reader for the rush.

For starters, make sure your store is in ship shape physically.

“Display your jewelry so that men in particular can see a few price points,” he says, adding later: “Know your hot items.  Know what’s popular nationally, What are the chains promoting? Turn on the TV and you’ll see stackable bezel-set rings, two stone rings, and diamonds by the yard.”

It’s also important to let your team know you support them, to make sure your website and social media are updated and to create a fun atmosphere.

“Let’s be that place that shows our customers that they came to the perfect place to celebrate this wonderful moment in their lives,” DeGroot says.

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Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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