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For jewelers, the next few weeks present an opportunity to put your best foot forward and create long-lasting friendships, says marketing specialist Jimmy DeGroot.

In the video below, he outlines a few key steps to get reader for the rush.

For starters, make sure your store is in ship shape physically.

“Display your jewelry so that men in particular can see a few price points,” he says, adding later: “Know your hot items.  Know what’s popular nationally, What are the chains promoting? Turn on the TV and you’ll see stackable bezel-set rings, two stone rings, and diamonds by the yard.”

It’s also important to let your team know you support them, to make sure your website and social media are updated and to create a fun atmosphere.

“Let’s be that place that shows our customers that they came to the perfect place to celebrate this wonderful moment in their lives,” DeGroot says.

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Take These Steps to Let Holiday Shoppers Know They’ve Come to the Right Place

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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