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For jewelers, the next few weeks present an opportunity to put your best foot forward and create long-lasting friendships, says marketing specialist Jimmy DeGroot.

In the video below, he outlines a few key steps to get reader for the rush.

For starters, make sure your store is in ship shape physically.

“Display your jewelry so that men in particular can see a few price points,” he says, adding later: “Know your hot items.  Know what’s popular nationally, What are the chains promoting? Turn on the TV and you’ll see stackable bezel-set rings, two stone rings, and diamonds by the yard.”

It’s also important to let your team know you support them, to make sure your website and social media are updated and to create a fun atmosphere.

“Let’s be that place that shows our customers that they came to the perfect place to celebrate this wonderful moment in their lives,” DeGroot says.

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Take These Steps to Let Holiday Shoppers Know They’ve Come to the Right Place

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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