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Take These Steps to Let Holiday Shoppers Know They’ve Come to the Right Place

Jimmy DeGroot talks about getting ready for the season.

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For jewelers, the next few weeks present an opportunity to put your best foot forward and create long-lasting friendships, says marketing specialist Jimmy DeGroot.

In the video below, he outlines a few key steps to get reader for the rush.

For starters, make sure your store is in ship shape physically.

“Display your jewelry so that men in particular can see a few price points,” he says, adding later: “Know your hot items.  Know what’s popular nationally, What are the chains promoting? Turn on the TV and you’ll see stackable bezel-set rings, two stone rings, and diamonds by the yard.”

It’s also important to let your team know you support them, to make sure your website and social media are updated and to create a fun atmosphere.

“Let’s be that place that shows our customers that they came to the perfect place to celebrate this wonderful moment in their lives,” DeGroot says.

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Take These Steps to Let Holiday Shoppers Know They’ve Come to the Right Place

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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