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Tale End: Inflation

Published

13 years ago

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Tale End: Inflation

SOME TIME AGO, we did a battery and water-seal on a customer’s watch. I don’t recall the particulars, but something happened to displease her, so we refunded her money and sent her a letter of apology offering her 15 percent off her next purchase from our store. Sure enough, she came in recently looking to purchase a watch. When she finally made her selection, she reminded us of our letter and claimed that it offered her 20 percent off. Good thing I was able to produce a copy of the letter, 12 years later, to show her that she was entitled to 15 percent off! With customers like that, coming in once every 12 years, we’d all be out of business! — GINA WALLACH, WALLACH JEWELRY DESIGNS, LARCHMONT, NY

[span class=note]This story is from the October 2011 edition of INSTORE[/span]

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You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”

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In the End

Tale End: Inflation

Published

13 years ago

on

Tale End: Inflation

SOME TIME AGO, we did a battery and water-seal on a customer’s watch. I don’t recall the particulars, but something happened to displease her, so we refunded her money and sent her a letter of apology offering her 15 percent off her next purchase from our store. Sure enough, she came in recently looking to purchase a watch. When she finally made her selection, she reminded us of our letter and claimed that it offered her 20 percent off. Good thing I was able to produce a copy of the letter, 12 years later, to show her that she was entitled to 15 percent off! With customers like that, coming in once every 12 years, we’d all be out of business! — GINA WALLACH, WALLACH JEWELRY DESIGNS, LARCHMONT, NY

[span class=note]This story is from the October 2011 edition of INSTORE[/span]

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”

Promoted Headlines

Most Popular