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In the End

Tale End: Inflation



SOME TIME AGO, we did a battery and water-seal on a customer’s watch. I don’t recall the particulars, but something happened to displease her, so we refunded her money and sent her a letter of apology offering her 15 percent off her next purchase from our store. Sure enough, she came in recently looking to purchase a watch. When she finally made her selection, she reminded us of our letter and claimed that it offered her 20 percent off. Good thing I was able to produce a copy of the letter, 12 years later, to show her that she was entitled to 15 percent off! With customers like that, coming in once every 12 years, we’d all be out of business! — GINA WALLACH, WALLACH JEWELRY DESIGNS, LARCHMONT, NY

[span class=note]This story is from the October 2011 edition of INSTORE[/span]



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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