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Tale End: Inflation

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Tale End: Inflation

SOME TIME AGO, we did a battery and water-seal on a customer’s watch. I don’t recall the particulars, but something happened to displease her, so we refunded her money and sent her a letter of apology offering her 15 percent off her next purchase from our store. Sure enough, she came in recently looking to purchase a watch. When she finally made her selection, she reminded us of our letter and claimed that it offered her 20 percent off. Good thing I was able to produce a copy of the letter, 12 years later, to show her that she was entitled to 15 percent off! With customers like that, coming in once every 12 years, we’d all be out of business! — GINA WALLACH, WALLACH JEWELRY DESIGNS, LARCHMONT, NY

[span class=note]This story is from the October 2011 edition of INSTORE[/span]

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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In the End

Tale End: Inflation

Published

on

Tale End: Inflation

SOME TIME AGO, we did a battery and water-seal on a customer’s watch. I don’t recall the particulars, but something happened to displease her, so we refunded her money and sent her a letter of apology offering her 15 percent off her next purchase from our store. Sure enough, she came in recently looking to purchase a watch. When she finally made her selection, she reminded us of our letter and claimed that it offered her 20 percent off. Good thing I was able to produce a copy of the letter, 12 years later, to show her that she was entitled to 15 percent off! With customers like that, coming in once every 12 years, we’d all be out of business! — GINA WALLACH, WALLACH JEWELRY DESIGNS, LARCHMONT, NY

[span class=note]This story is from the October 2011 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular