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Tale End: Inflation

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Tale End: Inflation

SOME TIME AGO, we did a battery and water-seal on a customer’s watch. I don’t recall the particulars, but something happened to displease her, so we refunded her money and sent her a letter of apology offering her 15 percent off her next purchase from our store. Sure enough, she came in recently looking to purchase a watch. When she finally made her selection, she reminded us of our letter and claimed that it offered her 20 percent off. Good thing I was able to produce a copy of the letter, 12 years later, to show her that she was entitled to 15 percent off! With customers like that, coming in once every 12 years, we’d all be out of business! — GINA WALLACH, WALLACH JEWELRY DESIGNS, LARCHMONT, NY

[span class=note]This story is from the October 2011 edition of INSTORE[/span]

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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In the End

Tale End: Inflation

Published

on

Tale End: Inflation

SOME TIME AGO, we did a battery and water-seal on a customer’s watch. I don’t recall the particulars, but something happened to displease her, so we refunded her money and sent her a letter of apology offering her 15 percent off her next purchase from our store. Sure enough, she came in recently looking to purchase a watch. When she finally made her selection, she reminded us of our letter and claimed that it offered her 20 percent off. Good thing I was able to produce a copy of the letter, 12 years later, to show her that she was entitled to 15 percent off! With customers like that, coming in once every 12 years, we’d all be out of business! — GINA WALLACH, WALLACH JEWELRY DESIGNS, LARCHMONT, NY

[span class=note]This story is from the October 2011 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Most Popular